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BEGIN:VEVENT
UID:314d7dfc85d3ab52480b3bbbaefb866f8f45d81c@swoogo.com
DTSTAMP:20260617T030758Z
DESCRIPTION:As streaming consumption continues to grow and cord-cutting inc
 reases advertisers are eager to reach consumers through Connected TV. With
  questions lingering around CTV’s value\, inventory\, and consumption beha
 viors many organizations haven’t moved media budgets to maximize the oppor
 tunity. \n \nJoin Adtaxi’s VICE PRESIDENT OF STRATEGIC ACCOUNTS BRIAN KROL
 L as he sits down with The Good Feet Store’s VICE PRESIDENT OF MARKETING\,
  BEN COHEN to discuss moving beyond the traditional media mix and cracking
  the CTV code. Together they’ll unpack testing CTV’s effectiveness and att
 ributing in-store traffic to CTV campaigns. \n\n \n\n_Featuring:_\nBrian K
 roll\, Vice President of Strategic Accounts\, Adtaxi\nBen Cohen\, Vice Pre
 sident of Marketing\, The Good Feet Store\nStephanie Paterik\, Editor in C
 hief\, Adweek\n\n[Brian K][Ben C][Steph P]\n\n \n\n \n\n 
DTSTART:20210427T163000Z
DTEND:20210427T165000Z
LAST-MODIFIED:20260617T030758Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Cracking the Code: The Pandemic Pivot from Traditional to Connected
  TV
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p style='font-family:'Flama Book'\, 'Helvetic
 a Neue'\, Helvetica\, Roboto\, Arial\, sans-serif\;font-size:16px\;'>As st
 reaming consumption continues to grow and cord-cutting increases advertise
 rs are eager to reach consumers through Connected TV. With questions linge
 ring around CTV’s value\, inventory\, and consumption behaviors many organ
 izations haven’t moved media budgets to maximize the opportunity. <br />\n
  <br />\nJoin Adtaxi’s <strong>Vice President of Strategic Accounts Brian 
 Kroll</strong> as he sits down with The Good Feet Store’s <strong>Vice Pre
 sident of Marketing\, Ben Cohen</strong> to discuss moving beyond the trad
 itional media mix and cracking the CTV code. Together they’ll unpack testi
 ng CTV’s effectiveness and attributing in-store traffic to CTV campaigns. 
 </p>\n\n<p style='font-family:'Flama Book'\, 'Helvetica Neue'\, Helvetica\
 , Roboto\, Arial\, sans-serif\;font-size:16px\;'> </p>\n\n<p style='font-f
 amily:'Flama Book'\, 'Helvetica Neue'\, Helvetica\, Roboto\, Arial\, sans-
 serif\;font-size:16px\;'><em>Featuring:</em><br />\nBrian Kroll\, Vice Pre
 sident of Strategic Accounts\, Adtaxi<br />\nBen Cohen\, Vice President of
  Marketing\, The Good Feet Store<br />\nStephanie Paterik\, Editor in Chie
 f\, Adweek</p>\n\n<p><img alt='Brian K' height='65' src='https://assets.sw
 oogo.com/uploads/medium/976066-605b45e73724c.jpg' style='margin-right:20px
 \;float:left\;' width='65' /><img alt='Ben C' height='65' src='https://ass
 ets.swoogo.com/uploads/medium/976065-605b45e6dd755.jpg' style='margin-righ
 t:20px\;float:left\;' width='65' /><img alt='Steph P' height='65' src='htt
 ps://assets.swoogo.com/uploads/full/983197-6061d9883a95f.jpg' style='margi
 n-right:20px\;float:left\;' width='65' /></p>\n\n<p> </p>\n\n<p> </p>\n\n<
 p> </p>
BEGIN:VALARM
UID:62633531-3230-4638-b534-353437366136
ACTION:DISPLAY
DESCRIPTION:As streaming consumption continues to grow and cord-cutting inc
 reases advertisers are eager to reach consumers through Connected TV. With
  questions lingering around CTV’s value\, inventory\, and consumption beha
 viors many organizations haven’t moved media budgets to maximize the oppor
 tunity. \n \nJoin Adtaxi’s VICE PRESIDENT OF STRATEGIC ACCOUNTS BRIAN KROL
 L as he sits down with The Good Feet Store’s VICE PRESIDENT OF MARKETING\,
  BEN COHEN to discuss moving beyond the traditional media mix and cracking
  the CTV code. Together they’ll unpack testing CTV’s effectiveness and att
 ributing in-store traffic to CTV campaigns. \n\n \n\n_Featuring:_\nBrian K
 roll\, Vice President of Strategic Accounts\, Adtaxi\nBen Cohen\, Vice Pre
 sident of Marketing\, The Good Feet Store\nStephanie Paterik\, Editor in C
 hief\, Adweek\n\n[Brian K][Ben C][Steph P]\n\n \n\n \n\n 
TRIGGER:-PT15M
END:VALARM
END:VEVENT
END:VCALENDAR