The u pfront marketplace is returning to a more traditional cadence after last y ear's pandemic upheaval\, but this year's negotiations will be anything bu t normal.
\n\nJoin Kim Kelleher\, President of Advertising Sales and Partnerships at AM C Networks for today’s Upfront Preview where she'll discuss her company’s strategy to adapt to current changes in viewing behaviors\, extend its rea ch\, and cultivate new audiences while deepening connections with existing viewers. She'll also describe AMC Networks’ efforts to meet consumers on their favorite platforms\, even if that is no longer the company’s linear networks\, with actionable insights for others looking to do the same.
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Featuring:
\nKim Kelleher\, President o
f Advertising Sales and Partnerships at AMC Networks
\nJason Lynch\,
TV Editor\, Adweek
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\n\n< p> BEGIN:VALARM UID:30663134-6666-4965-b730-666266306431 ACTION:DISPLAY DESCRIPTION:The upfront marketplace is returning to a more traditional cade nce after last year's pandemic upheaval\, but this year's negotiations wil l be anything but normal.\n\nJoin KIM KELLEHER\, PRESIDENT OF ADVERTISING SALES AND PARTNERSHIPS at AMC Networks for today’s Upfront Preview where s he'll discuss her company’s strategy to adapt to current changes in viewin g behaviors\, extend its reach\, and cultivate new audiences while deepeni ng connections with existing viewers. She'll also describe AMC Networks’ e fforts to meet consumers on their favorite platforms\, even if that is no longer the company’s linear networks\, with actionable insights for others looking to do the same.\n\n \n\n_Featuring:_\nKim Kelleher\, President of Advertising Sales and Partnerships at AMC Networks\nJason Lynch\, TV Edit or\, Adweek\n\n[Kim K][Jason L]\n\n \n\n \n\n TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR