BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:8ceb7e6f95524396690d3183cf0cece281e58160@swoogo.com DTSTAMP:20240328T140802Z DESCRIPTION:Kimberly-Clark has been the popular purveyor of CPG essentials\ , from Kleenex and Huggies to Cottonelle and Kotex\, for more than a centu ry. But a global pandemic led to unprecedented levels of demand\, forcing a rethink of its supply chain\, its customer journeys and its marketing ef forts overall. On Day 1 of Brandweek\, hear from Zena Arnold\, Kimberly-Cl ark’s Chief Digital and Marketing Officer\, who led the marketing effort a fter joining the company from Google in April 2020\, on what it takes to r apidly transform your business in more than 175 countries when ¼ of the wo rld’s population depends on one of your products every day.\n DTSTART:20210920T181000Z DTEND:20210920T183000Z LAST-MODIFIED:20240328T140802Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:TP for the People! How Kimberly-Clark Saved Our Butts TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
Kimbe rly-Clark has been the popular purveyor of CPG essentials\, from Kleenex a nd Huggies to Cottonelle and Kotex\, for more than a century. But a global pandemic led to unprecedented levels of demand\, forcing a rethink of its supply chain\, its customer journeys and its marketing efforts overall. O n Day 1 of Brandweek\, hear from Zena Arnold\, Kimberly-Clark’s Chief Digi tal and Marketing Officer\, who led the marketing effort after joining the company from Google in April 2020\, on what it takes to rapidly transform your business in more than 175 countries when ¼ of the world’s population depends on one of your products every day.
BEGIN:VALARM ACTION:DISPLAY DESCRIPTION:Kimberly-Clark has been the popular purveyor of CPG essentials\ , from Kleenex and Huggies to Cottonelle and Kotex\, for more than a centu ry. But a global pandemic led to unprecedented levels of demand\, forcing a rethink of its supply chain\, its customer journeys and its marketing ef forts overall. On Day 1 of Brandweek\, hear from Zena Arnold\, Kimberly-Cl ark’s Chief Digital and Marketing Officer\, who led the marketing effort a fter joining the company from Google in April 2020\, on what it takes to r apidly transform your business in more than 175 countries when ¼ of the wo rld’s population depends on one of your products every day.\n TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR