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BEGIN:VEVENT
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DTSTAMP:20260411T090927Z
DESCRIPTION:* Open to Premium Pass holders\n\n2021 has been a year of reinv
 ention and revolution for Rockstar Energy. It launched its first ever TV c
 ommercial during the pre-kick off at the Super Bowl with Lil Baby and shor
 tly thereafter announced a huge partnership with 100 Thieves. \n\nHear fro
 m GABE ALONSO\, PEPSICO’S HEAD OF DIGITAL PLATFORMS AND COMMUNITY as he ex
 plores how the brand is developing key influencer partnerships to drive cu
 ltural relevancy and rebuild its brand equity with a new generation of ene
 rgy drinkers. \n\nFEATURING\n\nGabe Alonso\, Head of Digital Platforms and
  Community\, PepsiCo
DTSTART:20210629T204500Z
DTEND:20210629T211000Z
LAST-MODIFIED:20260411T090927Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:The (Re)volution of Rockstar Energy Drink
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p class='disclaimer'>* Open to Premium Pass h
 olders</p>\n\n<p>2021 has been a year of reinvention and revolution for Ro
 ckstar Energy. It launched its first ever TV commercial during the pre-kic
 k off at the Super Bowl with Lil Baby and shortly thereafter announced a h
 uge partnership with 100 Thieves. </p>\n\n<p>Hear from <strong>Gabe Alonso
 \, PepsiCo’s Head of Digital Platforms and Community</strong> as he explor
 es how the brand is developing key influencer partnerships to drive cultur
 al relevancy and rebuild its brand equity with a new generation of energy 
 drinkers. </p>\n\n<div class='speaker-names'>\n<h3>Featuring</h3>\n\n<p><s
 pan>Gabe Alonso</span>\, Head of Digital Platforms and Community\, PepsiCo
 </p>\n</div>
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ACTION:DISPLAY
DESCRIPTION:* Open to Premium Pass holders\n\n2021 has been a year of reinv
 ention and revolution for Rockstar Energy. It launched its first ever TV c
 ommercial during the pre-kick off at the Super Bowl with Lil Baby and shor
 tly thereafter announced a huge partnership with 100 Thieves. \n\nHear fro
 m GABE ALONSO\, PEPSICO’S HEAD OF DIGITAL PLATFORMS AND COMMUNITY as he ex
 plores how the brand is developing key influencer partnerships to drive cu
 ltural relevancy and rebuild its brand equity with a new generation of ene
 rgy drinkers. \n\nFEATURING\n\nGabe Alonso\, Head of Digital Platforms and
  Community\, PepsiCo
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