BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:01089ab0bd2c7b58a72406c37ae1bb329d38ca00@swoogo.com DTSTAMP:20240329T085823Z DESCRIPTION:* Open to Premium Pass holders\n\n2021 has been a year of reinv ention and revolution for Rockstar Energy. It launched its first ever TV c ommercial during the pre-kick off at the Super Bowl with Lil Baby and shor tly thereafter announced a huge partnership with 100 Thieves. \n\nHear fro m GABE ALONSO\, PEPSICO’S HEAD OF DIGITAL PLATFORMS AND COMMUNITY as he ex plores how the brand is developing key influencer partnerships to drive cu ltural relevancy and rebuild its brand equity with a new generation of ene rgy drinkers. \n\nFEATURING\n\nGabe Alonso\, Head of Digital Platforms and Community\, PepsiCo\n DTSTART:20210629T204500Z DTEND:20210629T211000Z LAST-MODIFIED:20240329T085823Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:The (Re)volution of Rockstar Energy Drink TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
* Open to Premium Pass h olders
\n\n2021 has been a year of reinvention and revolution for Ro ckstar Energy. It launched its first ever TV commercial during the pre-kic k off at the Super Bowl with Lil Baby and shortly thereafter announced a h uge partnership with 100 Thieves.
\n\nHear from Gabe Alonso \, PepsiCo’s Head of Digital Platforms and Community as he explor es how the brand is developing key influencer partnerships to drive cultur al relevancy and rebuild its brand equity with a new generation of energy drinkers.
\n\nGabe Alonso\, Head of Digital Platforms and Community\, PepsiCo