BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90//
CALSCALE:GREGORIAN
UID:66376662-3834-4239-b833-383332316463
BEGIN:VEVENT
UID:ed9d4b777458b8aff9487f03b2903654a594a03d@swoogo.com
DTSTAMP:20260712T180933Z
DESCRIPTION:* Open to Premium Pass holders\n\nBeyonce collaborated with adi
 das on the Ivy Park collection. Travis Scott’s hosted a concert series on 
 Fort Nite. New York Representative Alexandria Ocasio-Cortez played video g
 ame Among Us on Twitch. And Damian Lillard recorded a bop called Hulu Does
 n’t Just Have Live Sports. To reach Gen Z audiences\, word-of-mouth market
 ing has been reinvented to become “Influence Culture.'\n\nJoin HULU'S HEAD
  OF BRAND SOCIAL\, TATIANA HOLIFIELD\, to unpack this cultural phenomenon 
 and learn practical ways to reinvent your influencer marketing strategy wi
 th credibility and authenticity. \n\nAttend this session and learn: \n\n	* 
 How word of mouth marketing creates a halo effect that drives Earned Media
 \n 	* Why an Active Listening strategy is integral to mastering ‘Influence 
 Culture’\n 	* What key forces and consumer dynamics are behind today’s hype
 r competitive marketing landscape\n\nFEATURING\n\nTatiana Holifield\, Head
  of Brand Social\, Hulu
DTSTART:20210630T194500Z
DTEND:20210630T201000Z
LAST-MODIFIED:20260712T180933Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:“Influence Culture:' The Reinvention of Word of Mouth Marketing via
  Social Media
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p class='disclaimer'>* Open to Premium Pass h
 olders</p>\n\n<p>Beyonce collaborated with adidas on the Ivy Park collecti
 on. Travis Scott’s hosted a concert series on Fort Nite. New York Represen
 tative Alexandria Ocasio-Cortez played video game Among Us on Twitch. And 
 Damian Lillard recorded a bop called Hulu Doesn’t Just Have Live Sports. T
 o reach Gen Z audiences\, word-of-mouth marketing has been reinvented to b
 ecome “Influence Culture.'</p>\n\n<p>Join <strong>Hulu's Head of Brand Soc
 ial\, Tatiana Holifield</strong>\, to unpack this cultural phenomenon and 
 learn practical ways to reinvent your influencer marketing strategy with c
 redibility and authenticity. </p>\n\n<p>Attend this session and learn: </p
 >\n\n<ul><li>How word of mouth marketing creates a halo effect that drives
  Earned Media</li>\n	<li>Why an Active Listening strategy is integral to ma
 stering ‘Influence Culture’</li>\n	<li>What key forces and consumer dynamic
 s are behind today’s hyper competitive marketing landscape</li>\n</ul><div
  class='speaker-names'>\n<h3>Featuring</h3>\n\n<p><span>Tatiana Holifield<
 /span>\, Head of Brand Social\, Hulu</p>\n</div>
BEGIN:VALARM
UID:37366337-6465-4365-b734-366566323633
ACTION:DISPLAY
DESCRIPTION:* Open to Premium Pass holders\n\nBeyonce collaborated with adi
 das on the Ivy Park collection. Travis Scott’s hosted a concert series on 
 Fort Nite. New York Representative Alexandria Ocasio-Cortez played video g
 ame Among Us on Twitch. And Damian Lillard recorded a bop called Hulu Does
 n’t Just Have Live Sports. To reach Gen Z audiences\, word-of-mouth market
 ing has been reinvented to become “Influence Culture.'\n\nJoin HULU'S HEAD
  OF BRAND SOCIAL\, TATIANA HOLIFIELD\, to unpack this cultural phenomenon 
 and learn practical ways to reinvent your influencer marketing strategy wi
 th credibility and authenticity. \n\nAttend this session and learn: \n\n	* 
 How word of mouth marketing creates a halo effect that drives Earned Media
 \n 	* Why an Active Listening strategy is integral to mastering ‘Influence 
 Culture’\n 	* What key forces and consumer dynamics are behind today’s hype
 r competitive marketing landscape\n\nFEATURING\n\nTatiana Holifield\, Head
  of Brand Social\, Hulu
TRIGGER:-PT15M
END:VALARM
END:VEVENT
END:VCALENDAR