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CALSCALE:GREGORIAN
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BEGIN:VEVENT
UID:4884add6f3d9ce4d6f9ce958f959dde53462bf81@swoogo.com
DTSTAMP:20260315T174314Z
DESCRIPTION:* Open to Premium Pass holders\n\nAs influencer marketing keeps
  growing\, so does the need to demonstrate impact. To comfortably put spen
 d and resources behind it\, marketers need to understand the return on inv
 estment\, especially in the context of other channels. Put simply\, the qu
 estion is not whether to incorporate influencer marketing but how to eleva
 te it to a credible channel.\n\nJoin GOOGLE’S TOBIAS RAUSCHER as he shares
  how he and his team managed to elevate influencer work to be a part of th
 e broader marketing mix. He’ll also debunk commons myths around measuremen
 t frameworks and selling impressions and likes as impact. \n\nAttend this 
 session and learn:\n\n	* How to prove the return of influencer marketing an
 d compare effectiveness across the marketing mix\n 	* How to think of vanit
 y metrics vs. brand lift\n 	* How to think of long-form vs. short-form\n\nF
 EATURING\n\nTobias Rauscher\, Global Influencer Marketing Lead\, Google
DTSTART:20210630T211500Z
DTEND:20210630T214000Z
LAST-MODIFIED:20260315T174314Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:How Google is Evaluating Return on Influencer Marketing
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p class='disclaimer'>* Open to Premium Pass h
 olders</p>\n\n<p>As influencer marketing keeps growing\, so does the need 
 to demonstrate impact. To comfortably put spend and resources behind it\, 
 marketers need to understand the return on investment\, especially in the 
 context of other channels. Put simply\, the question is not whether to inc
 orporate influencer marketing but how to elevate it to a credible channel.
 </p>\n\n<p>Join <strong>Google’s Tobias Rauscher</strong> as he shares how
  he and his team managed to elevate influencer work to be a part of the br
 oader marketing mix. He’ll also debunk commons myths around measurement fr
 ameworks and selling impressions and likes as impact. </p>\n\n<p>Attend th
 is session and learn:</p>\n\n<ul><li>How to prove the return of influencer
  marketing and compare effectiveness across the marketing mix</li>\n	<li>Ho
 w to think of vanity metrics vs. brand lift</li>\n	<li>How to think of long
 -form vs. short-form</li>\n</ul><div class='speaker-names'>\n<h3>Featuring
 </h3>\n\n<p><span>Tobias Rauscher</span>\, Global Influencer Marketing Lea
 d\, Google</p>\n</div>
BEGIN:VALARM
UID:66313032-3837-4836-b366-663938636330
ACTION:DISPLAY
DESCRIPTION:* Open to Premium Pass holders\n\nAs influencer marketing keeps
  growing\, so does the need to demonstrate impact. To comfortably put spen
 d and resources behind it\, marketers need to understand the return on inv
 estment\, especially in the context of other channels. Put simply\, the qu
 estion is not whether to incorporate influencer marketing but how to eleva
 te it to a credible channel.\n\nJoin GOOGLE’S TOBIAS RAUSCHER as he shares
  how he and his team managed to elevate influencer work to be a part of th
 e broader marketing mix. He’ll also debunk commons myths around measuremen
 t frameworks and selling impressions and likes as impact. \n\nAttend this 
 session and learn:\n\n	* How to prove the return of influencer marketing an
 d compare effectiveness across the marketing mix\n 	* How to think of vanit
 y metrics vs. brand lift\n 	* How to think of long-form vs. short-form\n\nF
 EATURING\n\nTobias Rauscher\, Global Influencer Marketing Lead\, Google
TRIGGER:-PT15M
END:VALARM
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