BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:1a8ac2fa1549b210703a327c8a48f0ae5f80a147@swoogo.com DTSTAMP:20240328T210817Z DESCRIPTION:* Open to Premium and All-Inclusive Pass holders\n\nInternet cu lture has fundamentally changed how younger generations interact with adve rtising. In the modern media landscape\, endless content options and skipp able videos have created new challenges for marketers. As a result\, brand messaging has to come from more trusted sources than just a TV commercial or a billboard––it has to come from the people your audience looks up to. While some influencer marketing partnerships have been able to light cult ure ablaze\, most of them fall flat.\n\nIn this session\, join WIEDEN+KENN EDY’S HEAD OF SOCIAL\, JOHN PETTY III\, and explore what modern brand part nerships need to look like to succeed in internet culture.\n\nAttend this session and learn: \n\n * How to identify the right collaborations and part nerships for your brand\n * The essential factors behind creating the best brand partnerships\n * How to make cultural waves and authentically engag e your audience\n\nFEATURING\n\nJohn Petty III\, Head of Social\, Wieden + Kennedy\n DTSTART:20210629T211500Z DTEND:20210629T214000Z LAST-MODIFIED:20240328T210817Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Passing the Pen: The Importance of Collaboration in Brand Partnersh ips TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
* Open to Premium and Al l-Inclusive Pass holders
\n\nInternet culture has fundamentally chan ged how younger generations interact with advertising. In the modern media landscape\, endless content options and skippable videos have created new challenges for marketers. As a result\, brand messaging has to come from more trusted sources than just a TV commercial or a billboard––it has to c ome from the people your audience looks up to. While some influencer marke ting partnerships have been able to light culture ablaze\, most of them fa ll flat.
\n\nIn this session\, join Wieden+Kennedy’s Head of Social\, John Petty III\, and explore what modern brand partners hips need to look like to succeed in internet culture.
\n\nAttend th is session and learn:
\n\nJohn Petty III\, Head of Soci al\, Wieden + Kennedy
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