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BEGIN:VEVENT
UID:1a8ac2fa1549b210703a327c8a48f0ae5f80a147@swoogo.com
DTSTAMP:20260717T081549Z
DESCRIPTION:* Open to Premium and All-Inclusive Pass holders\n\nInternet cu
 lture has fundamentally changed how younger generations interact with adve
 rtising. In the modern media landscape\, endless content options and skipp
 able videos have created new challenges for marketers. As a result\, brand
  messaging has to come from more trusted sources than just a TV commercial
  or a billboard––it has to come from the people your audience looks up to.
  While some influencer marketing partnerships have been able to light cult
 ure ablaze\, most of them fall flat.\n\nIn this session\, join WIEDEN+KENN
 EDY’S HEAD OF SOCIAL\, JOHN PETTY III\, and explore what modern brand part
 nerships need to look like to succeed in internet culture.\n\nAttend this 
 session and learn: \n\n	* How to identify the right collaborations and part
 nerships for your brand\n 	* The essential factors behind creating the best
  brand partnerships\n 	* How to make cultural waves and authentically engag
 e your audience\n\nFEATURING\n\nJohn Petty III\, Head of Social\, Wieden +
  Kennedy
DTSTART:20210629T211500Z
DTEND:20210629T214000Z
LAST-MODIFIED:20260717T081549Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Passing the Pen: The Importance of Collaboration in Brand Partnersh
 ips
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p class='disclaimer'>* Open to Premium and Al
 l-Inclusive Pass holders</p>\n\n<p>Internet culture has fundamentally chan
 ged how younger generations interact with advertising. In the modern media
  landscape\, endless content options and skippable videos have created new
  challenges for marketers. As a result\, brand messaging has to come from 
 more trusted sources than just a TV commercial or a billboard––it has to c
 ome from the people your audience looks up to. While some influencer marke
 ting partnerships have been able to light culture ablaze\, most of them fa
 ll flat.</p>\n\n<p>In this session\, join <strong>Wieden+Kennedy’s Head of
  Social\, John Petty III</strong>\, and explore what modern brand partners
 hips need to look like to succeed in internet culture.</p>\n\n<p>Attend th
 is session and learn: </p>\n\n<ul><li>How to identify the right collaborat
 ions and partnerships for your brand</li>\n	<li>The essential factors behin
 d creating the best brand partnerships</li>\n	<li>How to make cultural wave
 s and authentically engage your audience</li>\n</ul><div class='speaker-na
 mes'>\n<h3>Featuring</h3>\n\n<p><span>John Petty III</span>\, Head of Soci
 al\, Wieden + Kennedy</p>\n</div>
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UID:35353538-3834-4937-a139-646231666630
ACTION:DISPLAY
DESCRIPTION:* Open to Premium and All-Inclusive Pass holders\n\nInternet cu
 lture has fundamentally changed how younger generations interact with adve
 rtising. In the modern media landscape\, endless content options and skipp
 able videos have created new challenges for marketers. As a result\, brand
  messaging has to come from more trusted sources than just a TV commercial
  or a billboard––it has to come from the people your audience looks up to.
  While some influencer marketing partnerships have been able to light cult
 ure ablaze\, most of them fall flat.\n\nIn this session\, join WIEDEN+KENN
 EDY’S HEAD OF SOCIAL\, JOHN PETTY III\, and explore what modern brand part
 nerships need to look like to succeed in internet culture.\n\nAttend this 
 session and learn: \n\n	* How to identify the right collaborations and part
 nerships for your brand\n 	* The essential factors behind creating the best
  brand partnerships\n 	* How to make cultural waves and authentically engag
 e your audience\n\nFEATURING\n\nJohn Petty III\, Head of Social\, Wieden +
  Kennedy
TRIGGER:-PT15M
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