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BEGIN:VEVENT
UID:21d85ee14daa10a67668c64c62fff72695b49b4a@swoogo.com
DTSTAMP:20260614T140211Z
DESCRIPTION:Social media 1.0 created somewhat of a false narrative and safe
 ty net by convincing marketers that alignment with culture was as easy as 
 identification of influential voices and trends and deploying investment i
 nto what looked like an easy bet. Today\, culture moves faster than ever\,
  defies and scoffs at the platforms and challenges brands to reevaluate th
 e way they communicate\, operate and evaluate. \n\nJoin JAMES ANDREWS\, FO
 UNDER OF AUTHENTICATED VENTURES\, as he addresses key questions as we navi
 gate this next chapter including If culture is defined by where consumers 
 are paying attention\, what are you paying attention to? If authenticity i
 s measured by credibility\, how do you know when you are respecting or dis
 respecting the genres and sub genres? If we have now moved into a fracture
 d and confusing media landscape\, how do you know if you have the right pe
 rsonnel on the team with the right skill sets?\n\nAttend this session and 
 learn: \n\n	* The power of communities as a barometer of culture and opport
 unity to identify advocates\n 	* Trends in social media & the power of soci
 al audio as a medium for storytelling and brand building\n 	* The new famou
 s: A different take on the role of celebrities and influencers\n\nFEATURIN
 G\n\nJames Andrews\, Founder\, Authenticated Ventures\nToby Daniels\, Chie
 f Innovation Officer\, Adweek
DTSTART:20210701T161000Z
DTEND:20210701T163000Z
LAST-MODIFIED:20260614T140211Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Building Brands at the Speed of Culture
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Social media 1.0 created somewhat of a fals
 e narrative and safety net by convincing marketers that alignment with cul
 ture was as easy as identification of influential voices and trends and de
 ploying investment into what looked like an easy bet. Today\, culture move
 s faster than ever\, defies and scoffs at the platforms and challenges bra
 nds to reevaluate the way they communicate\, operate and evaluate. </p>\n
 \n<p>Join <strong>James Andrews\, founder of Authenticated Ventures</stron
 g>\, as he addresses key questions as we navigate this next chapter includ
 ing If culture is defined by where consumers are paying attention\, what a
 re you paying attention to? If authenticity is measured by credibility\, h
 ow do you know when you are respecting or disrespecting the genres and sub
  genres? If we have now moved into a fractured and confusing media landsca
 pe\, how do you know if you have the right personnel on the team with the 
 right skill sets?</p>\n\n<p>Attend this session and learn: </p>\n\n<ul><li
 >The power of communities as a barometer of culture and opportunity to ide
 ntify advocates</li>\n	<li>Trends in social media & the power of social aud
 io as a medium for storytelling and brand building</li>\n	<li>The new famou
 s: A different take on the role of celebrities and influencers</li>\n</ul>
 <div class='speaker-names'>\n<h3>Featuring</h3>\n\n<p><span>James Andrews<
 /span>\, Founder\, Authenticated Ventures<br /><span>Toby Daniels</span>\,
  Chief Innovation Officer\, Adweek</p>\n</div>
BEGIN:VALARM
UID:31383665-3062-4137-b938-303935316563
ACTION:DISPLAY
DESCRIPTION:Social media 1.0 created somewhat of a false narrative and safe
 ty net by convincing marketers that alignment with culture was as easy as 
 identification of influential voices and trends and deploying investment i
 nto what looked like an easy bet. Today\, culture moves faster than ever\,
  defies and scoffs at the platforms and challenges brands to reevaluate th
 e way they communicate\, operate and evaluate. \n\nJoin JAMES ANDREWS\, FO
 UNDER OF AUTHENTICATED VENTURES\, as he addresses key questions as we navi
 gate this next chapter including If culture is defined by where consumers 
 are paying attention\, what are you paying attention to? If authenticity i
 s measured by credibility\, how do you know when you are respecting or dis
 respecting the genres and sub genres? If we have now moved into a fracture
 d and confusing media landscape\, how do you know if you have the right pe
 rsonnel on the team with the right skill sets?\n\nAttend this session and 
 learn: \n\n	* The power of communities as a barometer of culture and opport
 unity to identify advocates\n 	* Trends in social media & the power of soci
 al audio as a medium for storytelling and brand building\n 	* The new famou
 s: A different take on the role of celebrities and influencers\n\nFEATURIN
 G\n\nJames Andrews\, Founder\, Authenticated Ventures\nToby Daniels\, Chie
 f Innovation Officer\, Adweek
TRIGGER:-PT15M
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