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BEGIN:VEVENT
UID:f40411ce75cde7c64e321e9edf5bccdd73e673a9@swoogo.com
DTSTAMP:20260415T150049Z
DESCRIPTION:BEN TRINH\, GLOBAL HEAD OF ENTERTAINMENT AND CULTURAL MARKETING
  AT UBER will share insights on the successful strategy of leveraging infl
 uencers and celebrity partners to create 360 marketing campaigns from his 
 time at Postmates (acquired by Uber) and how he is thinking about it now a
 t Uber. Entertainment and talent partnerships sit at the core of Ben's mar
 keting strategy and he will speak on how him and his team thinks about wea
 ponizing pop culture for the brand. \n\nAttend this session and learn: \n
 \n	* How to work with celebrities and influencers\, and what to pay\, or no
 t pay\, them \n 	* How do you build real relationships in the entertainment
  industry \n 	* How to navigate the intersection between tech and entertain
 ment\n \n\nFEATURING\n\nBen Trinh\, Global Head of Entertainment and Cultu
 ral Marketing\, Uber\nStephanie Paterik\, Editor In Chief\, Adweek
DTSTART:20210630T175000Z
DTEND:20210630T181000Z
LAST-MODIFIED:20260415T150049Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:How Uber and Postmates Leverage Pop Culture for Brand
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Ben Trinh\, Global Head of Entertai
 nment and Cultural Marketing at Uber</strong> will share insights on the s
 uccessful strategy of leveraging influencers and celebrity partners to cre
 ate 360 marketing campaigns from his time at Postmates (acquired by Uber) 
 and how he is thinking about it now at Uber. Entertainment and talent part
 nerships sit at the core of Ben's marketing strategy and he will speak on 
 how him and his team thinks about weaponizing pop culture for the brand. <
 /p>\n\n<p>Attend this session and learn: </p>\n\n<ul><li>How to work with 
 celebrities and influencers\, and what to pay\, or not pay\, them </li>\n	<
 li>How do you build real relationships in the entertainment industry </li>
 \n	<li>How to navigate the intersection between tech and entertainment<br /
 >\n	 </li>\n</ul><div class='speaker-names'>\n<h3>Featuring</h3>\n\n<p><spa
 n>Ben Trinh</span>\, Global Head of Entertainment and Cultural Marketing\,
  Uber<br /><span>Stephanie Paterik</span>\, Editor In Chief\, Adweek</p>\n
 </div>
BEGIN:VALARM
UID:39303233-3966-4130-a566-316531363763
ACTION:DISPLAY
DESCRIPTION:BEN TRINH\, GLOBAL HEAD OF ENTERTAINMENT AND CULTURAL MARKETING
  AT UBER will share insights on the successful strategy of leveraging infl
 uencers and celebrity partners to create 360 marketing campaigns from his 
 time at Postmates (acquired by Uber) and how he is thinking about it now a
 t Uber. Entertainment and talent partnerships sit at the core of Ben's mar
 keting strategy and he will speak on how him and his team thinks about wea
 ponizing pop culture for the brand. \n\nAttend this session and learn: \n
 \n	* How to work with celebrities and influencers\, and what to pay\, or no
 t pay\, them \n 	* How do you build real relationships in the entertainment
  industry \n 	* How to navigate the intersection between tech and entertain
 ment\n \n\nFEATURING\n\nBen Trinh\, Global Head of Entertainment and Cultu
 ral Marketing\, Uber\nStephanie Paterik\, Editor In Chief\, Adweek
TRIGGER:-PT15M
END:VALARM
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