BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:c6e7722469f0de57e0db4e1527515ff3687acaaf@swoogo.com DTSTAMP:20240329T100937Z DESCRIPTION:Earlier this year\, the NFL became the first major sports leagu e to partner with Clubhouse and announced its partnership with Snapchat fo r the sixth year in a row ahead of the Draft. Spanning AR Lenses\, Filters \, Cameos and audio\, social platforms are quickly becoming the new fan zo nes providing meaningful ways for users to react\, celebrate\, and express themselves with content outside of live games.\n\nIn this session\, the N FL’S EVP & CHIEF MARKETING OFFICER TIM ELLIS sits down with IAN TROMBETTA\ , SENIOR VICE PRESIDENT\, SOCIAL AND INFLUENCE MARKETING and AUBREY PEACOC K\, MANAGER\, SOCIAL CONTENT STRATEGY for a deep dive into how the League is utilizing social media\, specifically next-gen platforms\, as an extens ion of their innovative brand strategy and humanizing approach to better e ngage both players and fans.\n\nFEATURING\n\nTim Ellis\, Executive Vice Pr esident and Chief Marketing Officer\, NFL\nIan Trombetta\, Senior Vice Pre sident\, Social and Influencer Marketing\, NFL\nAubrey Peacock\, Manager\, Social Content Strategy\, NFL\n DTSTART:20210629T161000Z DTEND:20210629T163000Z LAST-MODIFIED:20240329T100937Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:How the NFL Tackles Gen Z through Social Media Platforms TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
Earlier this year\, the NFL became the firs t major sports league to partner with Clubhouse and announced its partners hip with Snapchat for the sixth year in a row ahead of the Draft. Spanning AR Lenses\, Filters\, Cameos and audio\, social platforms are quickly bec oming the new fan zones providing meaningful ways for users to react\, cel ebrate\, and express themselves with content outside of live games.
\n \nIn this session\, the NFL’s EVP &\; Chief Marketing Office r Tim Ellis sits down with Ian Trombetta\, Senior Vice Pr esident\, Social and Influence Marketing and Aubrey Peaco ck\, Manager\, Social Content Strategy for a deep dive into how t he League is utilizing social media\, specifically next-gen platforms\, as an extension of their innovative brand strategy and humanizing approach t o better engage both players and fans.
\n\nTim Ellis\, Executive Vice Preside
nt and Chief Marketing Officer\, NFL
Ian Trombetta\, Sen
ior Vice President\, Social and Influencer Marketing\, NFL
Aubr
ey Peacock\, Manager\, Social Content Strategy\, NFL