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BEGIN:VEVENT
UID:c6e7722469f0de57e0db4e1527515ff3687acaaf@swoogo.com
DTSTAMP:20260513T131441Z
DESCRIPTION:Earlier this year\, the NFL became the first major sports leagu
 e to partner with Clubhouse and announced its partnership with Snapchat fo
 r the sixth year in a row ahead of the Draft. Spanning AR Lenses\, Filters
 \, Cameos and audio\, social platforms are quickly becoming the new fan zo
 nes providing meaningful ways for users to react\, celebrate\, and express
  themselves with content outside of live games.\n\nIn this session\, the N
 FL’S EVP & CHIEF MARKETING OFFICER TIM ELLIS sits down with IAN TROMBETTA\
 , SENIOR VICE PRESIDENT\, SOCIAL AND INFLUENCE MARKETING and AUBREY PEACOC
 K\, MANAGER\, SOCIAL CONTENT STRATEGY for a deep dive into how the League 
 is utilizing social media\, specifically next-gen platforms\, as an extens
 ion of their innovative brand strategy and humanizing approach to better e
 ngage both players and fans.\n\nFEATURING\n\nTim Ellis\, Executive Vice Pr
 esident and Chief Marketing Officer\, NFL\nIan Trombetta\, Senior Vice Pre
 sident\, Social and Influencer Marketing\, NFL\nAubrey Peacock\, Manager\,
  Social Content Strategy\, NFL
DTSTART:20210629T161000Z
DTEND:20210629T163000Z
LAST-MODIFIED:20260513T131441Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:How the NFL Tackles Gen Z through Social Media Platforms
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Earlier this year\, the NFL became the firs
 t major sports league to partner with Clubhouse and announced its partners
 hip with Snapchat for the sixth year in a row ahead of the Draft. Spanning
  AR Lenses\, Filters\, Cameos and audio\, social platforms are quickly bec
 oming the new fan zones providing meaningful ways for users to react\, cel
 ebrate\, and express themselves with content outside of live games.</p>\n
 \n<p>In this session\, the <strong>NFL’s EVP & Chief Marketing Officer Tim
  Ellis</strong> sits down with <strong>Ian Trombetta\, Senior Vice Preside
 nt\, Social and Influence Marketing</strong> and <strong>Aubrey Peacock\, 
 Manager\, Social Content Strategy</strong> for a deep dive into how the Le
 ague is utilizing social media\, specifically next-gen platforms\, as an e
 xtension of their innovative brand strategy and humanizing approach to bet
 ter engage both players and fans.</p>\n\n<div class='speaker-names'>\n<h3>
 Featuring</h3>\n\n<p><span>Tim Ellis</span>\, Executive Vice President and
  Chief Marketing Officer\, NFL<br /><span>Ian Trombetta</span>\, Senior Vi
 ce President\, Social and Influencer Marketing\, NFL<br /><span>Aubrey Pea
 cock</span>\, Manager\, Social Content Strategy\, NFL</p>\n</div>
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UID:37613662-3738-4164-b832-373730663264
ACTION:DISPLAY
DESCRIPTION:Earlier this year\, the NFL became the first major sports leagu
 e to partner with Clubhouse and announced its partnership with Snapchat fo
 r the sixth year in a row ahead of the Draft. Spanning AR Lenses\, Filters
 \, Cameos and audio\, social platforms are quickly becoming the new fan zo
 nes providing meaningful ways for users to react\, celebrate\, and express
  themselves with content outside of live games.\n\nIn this session\, the N
 FL’S EVP & CHIEF MARKETING OFFICER TIM ELLIS sits down with IAN TROMBETTA\
 , SENIOR VICE PRESIDENT\, SOCIAL AND INFLUENCE MARKETING and AUBREY PEACOC
 K\, MANAGER\, SOCIAL CONTENT STRATEGY for a deep dive into how the League 
 is utilizing social media\, specifically next-gen platforms\, as an extens
 ion of their innovative brand strategy and humanizing approach to better e
 ngage both players and fans.\n\nFEATURING\n\nTim Ellis\, Executive Vice Pr
 esident and Chief Marketing Officer\, NFL\nIan Trombetta\, Senior Vice Pre
 sident\, Social and Influencer Marketing\, NFL\nAubrey Peacock\, Manager\,
  Social Content Strategy\, NFL
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