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BEGIN:VEVENT
UID:4eb5f442a8393dfe453657456759abfbb13f62fe@swoogo.com
DTSTAMP:20260311T005108Z
DESCRIPTION:As marketers\, we always have to reinvent the wheel. The launch
  and online community building for the first year of VALORANT presented ma
 ny challenges and opportunities necessitating reinvention. With IRL tactic
 s suddenly off the table\, Riot Games' VALORANT team doubled down on socia
 l media to create an innovative social-first approach that won the market.
 \n\nThis talk with NIKKI LEWIS\, MARKETING LEAD\, and CASEY CLOUGH\, BRAND
  MANAGER\, explores three examples of that\; with a lens on how we view so
 cial media not as a channel\, but as a forum for connection:\n\n	* Building
  a brand online during COVID\n 	* Redefining “success” on social\n 	* Reaffi
 rming our commitment to inclusivity\n\nFEATURING\n\nNikki Lewis\, Global H
 ead of Marketing\, VALORANT\, Riot Games\nCasey Clough\, Brand Manager\, V
 ALORANT\, Riot Games\nDanny Wright\, Chief Brand Officer\, Adweek
DTSTART:20210629T172500Z
DTEND:20210629T174500Z
LAST-MODIFIED:20260311T005108Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Social Media is the Only Media: How Riot Games Launched a Blockbust
 er Video Game During a Global Pandemic
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>As marketers\, we always have to reinvent t
 he wheel. The launch and online community building for the first year of V
 ALORANT presented many challenges and opportunities necessitating reinvent
 ion. With IRL tactics suddenly off the table\, Riot Games' VALORANT team d
 oubled down on social media to create an innovative social-first approach 
 that won the market.</p>\n\n<p>This talk with <strong>Nikki Lewis\, Market
 ing Lead</strong>\, and <strong>Casey Clough\, Brand Manager</strong>\, ex
 plores three examples of that\; with a lens on how we view social media no
 t as a channel\, but as a forum for connection:</p>\n\n<ul><li>Building a 
 brand online during COVID</li>\n	<li>Redefining “success” on social</li>\n	<
 li>Reaffirming our commitment to inclusivity</li>\n</ul><div class='speake
 r-names'>\n<h3>Featuring</h3>\n\n<p><span>Nikki Lewis</span>\, Global Head
  of Marketing\, VALORANT\, Riot Games<br /><span>Casey Clough</span>\, Bra
 nd Manager\, VALORANT\, Riot Games<br /><span>Danny Wright</span>\, Chief 
 Brand Officer\, Adweek</p>\n</div>
BEGIN:VALARM
UID:32343064-6633-4263-b632-313061633035
ACTION:DISPLAY
DESCRIPTION:As marketers\, we always have to reinvent the wheel. The launch
  and online community building for the first year of VALORANT presented ma
 ny challenges and opportunities necessitating reinvention. With IRL tactic
 s suddenly off the table\, Riot Games' VALORANT team doubled down on socia
 l media to create an innovative social-first approach that won the market.
 \n\nThis talk with NIKKI LEWIS\, MARKETING LEAD\, and CASEY CLOUGH\, BRAND
  MANAGER\, explores three examples of that\; with a lens on how we view so
 cial media not as a channel\, but as a forum for connection:\n\n	* Building
  a brand online during COVID\n 	* Redefining “success” on social\n 	* Reaffi
 rming our commitment to inclusivity\n\nFEATURING\n\nNikki Lewis\, Global H
 ead of Marketing\, VALORANT\, Riot Games\nCasey Clough\, Brand Manager\, V
 ALORANT\, Riot Games\nDanny Wright\, Chief Brand Officer\, Adweek
TRIGGER:-PT15M
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