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BEGIN:VEVENT
UID:56dcd0090107b12f12d45dd61115efa9ac5caac6@swoogo.com
DTSTAMP:20260712T181142Z
DESCRIPTION:When it comes to influencers\, leading brands think small. Micr
 o-influencers are real people with real influence. They may have smaller f
 ollower counts\, but when properly activated by a brand through user-gener
 ated content\, these influencers drive a sense of authenticity and brand a
 ffinity that can outperform larger content creators. Brands\, like Canon\,
  are using micro-influencers to celebrate creativity while building brand 
 affinity with new customers.\n\nAttend this session and learn: \n\n	* Explo
 re the stats and measurables behind micro influencers\n 	* Understand the o
 pportunities and challenges around activating small audience influencers\n
  	* Dive into how Canon is using micro-influencers to build awareness\, dri
 ve sales\, and connect with a newer\, younger audience of digital creative
 s\n\nFEATURING\n\nIvonne Aldaz\, Future of Marketing Researcher\, Marketin
 g Specialist\, TINT\nS. David Ramirez\, Senior Marketing Manager\, TINT
DTSTART:20210630T172500Z
DTEND:20210630T174500Z
LAST-MODIFIED:20260712T181142Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Think Small: How Micro and Nano Influencers Drive Big Change
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>When it comes to influencers\, leading bran
 ds think small. Micro-influencers are real people with real influence. The
 y may have smaller follower counts\, but when properly activated by a bran
 d through user-generated content\, these influencers drive a sense of auth
 enticity and brand affinity that can outperform larger content creators.  
 Brands\, like Canon\, are using micro-influencers to celebrate creativity 
 while building brand affinity with new customers.</p>\n\n<p>Attend this se
 ssion and learn: </p>\n\n<ul><li>Explore the stats and measurables behind 
 micro influencers</li>\n	<li>Understand the opportunities and challenges ar
 ound activating small audience influencers</li>\n	<li>Dive into how Canon i
 s using micro-influencers to build awareness\, drive sales\, and connect w
 ith a newer\, younger audience of digital creatives</li>\n</ul><div class=
 'speaker-names'>\n<h3>Featuring</h3>\n\n<p><span>Ivonne Aldaz</span>\, Fut
 ure of Marketing Researcher\, Marketing Specialist\, TINT<br /><span>S. Da
 vid Ramirez</span>\, Senior Marketing Manager\, TINT</p>\n</div>
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UID:38373534-3936-4133-b731-386133323539
ACTION:DISPLAY
DESCRIPTION:When it comes to influencers\, leading brands think small. Micr
 o-influencers are real people with real influence. They may have smaller f
 ollower counts\, but when properly activated by a brand through user-gener
 ated content\, these influencers drive a sense of authenticity and brand a
 ffinity that can outperform larger content creators. Brands\, like Canon\,
  are using micro-influencers to celebrate creativity while building brand 
 affinity with new customers.\n\nAttend this session and learn: \n\n	* Explo
 re the stats and measurables behind micro influencers\n 	* Understand the o
 pportunities and challenges around activating small audience influencers\n
  	* Dive into how Canon is using micro-influencers to build awareness\, dri
 ve sales\, and connect with a newer\, younger audience of digital creative
 s\n\nFEATURING\n\nIvonne Aldaz\, Future of Marketing Researcher\, Marketin
 g Specialist\, TINT\nS. David Ramirez\, Senior Marketing Manager\, TINT
TRIGGER:-PT15M
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