BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90// CALSCALE:GREGORIAN UID:62393936-3332-4939-a366-356435623536 BEGIN:VEVENT UID:a287e37353b6cca5669efa03be555b476eb2bc61@swoogo.com DTSTAMP:20260713T222300Z DESCRIPTION:We are seeing a seismic shift in how content is consumed and it ’s becoming clear that influencers are driving that shift. With the announ cement from SAG-AFTRA\, the largest union in the entertainment industry\, that influencers can now join the union - it’s clear that the business of content creation and influencer marketing is changing how brands reach con sumers. Forbes has stated that by the year 2022\, the influencer marketing industry will be worth more than $15-billion.\n\nConsumers are turning to a different type of celebrity when they absorb oftentimes unsolicited adv ice. GenZ and now Millennials are following the trendsetting influencers a nd content creators - the community of icons who are creating viral moment s and not following them. This is the creator economy who come across to t heir audiences almost as friends instead of celebrities because these crea tors know their audience and what they want to see when tuning into their channel. A content creator won’t just post a staged photo with a clearly s cripted copy - their audience will find the lie and lose trust in the crea tor. Over the last 5 years\, content creators have taken a vested interest in working as creative partners with brands instead of as paid spokespeop le.\n\nThis discussion will center around the changing landscape of influe ncer and content creator marketing. We’ll talk with top thought leaders in the industry about the trends in the type of content influencers are maki ng\, how influencers are partnering with brands\, and the value of co-crea tion for brands.\n\nFEATURING\n\nRyan Berger\, Founding Partner\, HYPR\nBa rbara Jones\, Founder and Chief Executive Officer\, Outshine Talent\nIan S chafer\, Co-founder and Chief Executive Officer\, Kindred\nKait Pearse\, A ssociate Director\, Influencer\, Grey Group DTSTART:20210630T184000Z DTEND:20210630T190000Z LAST-MODIFIED:20260713T222300Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Influencer Co-Creation and Longer Lasting Brand Connections TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:

We are seeing a seismic shift in how conten t is consumed and it’s becoming clear that influencers are driving that sh ift. With the announcement from SAG-AFTRA\, the largest union in the enter tainment industry\, that influencers can now join the union - it’s clear t hat the business of content creation and influencer marketing is changing how brands reach consumers. Forbes has stated that by the year 2022\, the influencer marketing industry will be worth more than $15-billion.

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Consumers are turning to a different type of celebrity when they absorb oftentimes unsolicited advice. GenZ and now Millennials are following the trendsetting influencers and content creators - the community of icons wh o are creating viral moments and not following them. This is the creator e conomy who come across to their audiences almost as friends instead of cel ebrities because these creators know their audience and what they want to see when tuning into their channel. A content creator won’t just post a st aged photo with a clearly scripted copy - their audience will find the lie and lose trust in the creator. Over the last 5 years\, content creators h ave taken a vested interest in working as creative partners with brands in stead of as paid spokespeople.

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This discussion will center aroun d the changing landscape of influencer and content creator marketing. We’l l talk with top thought leaders in the industry about the trends in the ty pe of content influencers are making\, how influencers are partnering with brands\, and the value of co-creation for brands.

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Featuring

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\nRyan Berger\, Foundin g Partner\, HYPR
Barbara Jones\, Founder and Chief Execu tive Officer\, Outshine Talent
Ian Schafer\, Co-founder and Chief Executive Officer\, Kindred
Kait Pearse\, Asso ciate Director\, Influencer\, Grey Group

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BEGIN:VALARM UID:33626234-6665-4438-a665-343663383038 ACTION:DISPLAY DESCRIPTION:We are seeing a seismic shift in how content is consumed and it ’s becoming clear that influencers are driving that shift. With the announ cement from SAG-AFTRA\, the largest union in the entertainment industry\, that influencers can now join the union - it’s clear that the business of content creation and influencer marketing is changing how brands reach con sumers. Forbes has stated that by the year 2022\, the influencer marketing industry will be worth more than $15-billion.\n\nConsumers are turning to a different type of celebrity when they absorb oftentimes unsolicited adv ice. GenZ and now Millennials are following the trendsetting influencers a nd content creators - the community of icons who are creating viral moment s and not following them. This is the creator economy who come across to t heir audiences almost as friends instead of celebrities because these crea tors know their audience and what they want to see when tuning into their channel. A content creator won’t just post a staged photo with a clearly s cripted copy - their audience will find the lie and lose trust in the crea tor. Over the last 5 years\, content creators have taken a vested interest in working as creative partners with brands instead of as paid spokespeop le.\n\nThis discussion will center around the changing landscape of influe ncer and content creator marketing. We’ll talk with top thought leaders in the industry about the trends in the type of content influencers are maki ng\, how influencers are partnering with brands\, and the value of co-crea tion for brands.\n\nFEATURING\n\nRyan Berger\, Founding Partner\, HYPR\nBa rbara Jones\, Founder and Chief Executive Officer\, Outshine Talent\nIan S chafer\, Co-founder and Chief Executive Officer\, Kindred\nKait Pearse\, A ssociate Director\, Influencer\, Grey Group TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR