BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90// CALSCALE:GREGORIAN UID:37383234-6435-4538-a661-343137336434 BEGIN:VEVENT UID:968514778b7d2e062d3e95fafa0cf3001366ca1a@swoogo.com DTSTAMP:20260916T153307Z DESCRIPTION:* Open to Premium Pass holders\n\nRiot Games has thrived off of a player-first\, empathetic value system in the context of its flagship g lobal hit video game\, League of Legends. During its 10 year anniversary i n 2019\, Riot announced it would be entering several new game genres\, whi ch posed the question\, could Riot capture lightning in a bottle again? On e of these games was VALORANT\, a first-person tactical shooter game that would be entering the highly competitive genre\, where brand mainstays lik e Call of Duty\, Counterstrike and Overwatch have dominated the category. \n\nIn this session\, ALI MILLER\, GLOBAL INFLUENCER LEAD\, will be discus sing how Riot approached the ground floor assembly of an entirely new gami ng community\, founded upon a grassroots foundation of influencer relation ships. She’ll discuss how they successfully navigated the turbulent world of meeting passionate gamer expectations\, and how that strategy led to th e massive community it is today - all while navigating the chaos of a glob al pandemic.\n\nFEATURING\n\nAli Miller\, Global Influencer Programs Lead\ , Riot Games DTSTART:20210629T201500Z DTEND:20210629T204000Z LAST-MODIFIED:20260916T153307Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Riot Games: How We Blew Up Our Influencer Strategy to Launch the Ne xt Massive Game TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:

* Open to Premium Pass h olders

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Riot Games has thrived off of a player-first\, empathetic value system in the context of its flagship global hit video game\, Leagu e of Legends. During its 10 year anniversary in 2019\, Riot announced it w ould be entering several new game genres\, which posed the question\, coul d Riot capture lightning in a bottle again? One of these games was VALORAN T\, a first-person tactical shooter game that would be entering the highly competitive genre\, where brand mainstays like Call of Duty\, Counterstri ke and Overwatch have dominated the category.

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In this session\, Ali Miller\, Global Influencer Lead\, will be discussing how Riot approached the ground floor assembly of an entirely new gaming co mmunity\, founded upon a grassroots foundation of influencer relationships . She’ll discuss how they successfully navigated the turbulent world of me eting passionate gamer expectations\, and how that strategy led to the mas sive community it is today - all while navigating the chaos of a global pa ndemic.

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Featuring

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Ali Miller\, Global Influencer Programs Lead\, Riot Games

\n BEGIN:VALARM UID:64323435-3135-4737-b333-636462626331 ACTION:DISPLAY DESCRIPTION:* Open to Premium Pass holders\n\nRiot Games has thrived off of a player-first\, empathetic value system in the context of its flagship g lobal hit video game\, League of Legends. During its 10 year anniversary i n 2019\, Riot announced it would be entering several new game genres\, whi ch posed the question\, could Riot capture lightning in a bottle again? On e of these games was VALORANT\, a first-person tactical shooter game that would be entering the highly competitive genre\, where brand mainstays lik e Call of Duty\, Counterstrike and Overwatch have dominated the category. \n\nIn this session\, ALI MILLER\, GLOBAL INFLUENCER LEAD\, will be discus sing how Riot approached the ground floor assembly of an entirely new gami ng community\, founded upon a grassroots foundation of influencer relation ships. She’ll discuss how they successfully navigated the turbulent world of meeting passionate gamer expectations\, and how that strategy led to th e massive community it is today - all while navigating the chaos of a glob al pandemic.\n\nFEATURING\n\nAli Miller\, Global Influencer Programs Lead\ , Riot Games TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR