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UID:65353437-6331-4434-a362-393831353035
BEGIN:VEVENT
UID:63bb4c46c871f49a8ab2b0a1d3e90c0f1ac31c2c@swoogo.com
DTSTAMP:20260513T132330Z
DESCRIPTION:* Open to Premium Pass holders\n\nDespite all of the uncertaint
 ies lingering from 2020\, one thing remains clear: influencer marketing re
 mains a highly effective form of storytelling. While the overwhelming majo
 rity of marketers see the value in working with influencers\, the metrics 
 involved in this rapidly evolving space\, including ROI\, are still mostly
  a mystery to many businesses.\n\nJoin Eric Dahan and Maggie Reznikoff of 
 Open Influence as they explore the tips and tricks necessary to build the 
 right influencer marketing strategy that captivates your audience and stay
 s true to your brand.\n\nAttend this session and learn:\n\n	* How to develo
 p and adapt influencer strategy to meet customers’ needs\n 	* How to craft 
 winning strategies that identify the right influencers for your brand\n 	* 
 How to strike the balance of direction and freedom to unlock a brand’s cre
 ative potential\n\nFEATURING\n\nEric Dahan\, Co-Founder and Chief Executiv
 e Officer\, Open Influence\nMaggie Reznikoff\, Director of Account Managem
 ent\, Open Influence
DTSTART:20210630T201500Z
DTEND:20210630T204000Z
LAST-MODIFIED:20260513T132330Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Building the Right Influencer Marketing Strategy
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p class='disclaimer'>* Open to Premium Pass h
 olders</p>\n\n<p>Despite all of the uncertainties lingering from 2020\, on
 e thing remains clear: influencer marketing remains a highly effective for
 m of storytelling. While the overwhelming majority of marketers see the va
 lue in working with influencers\, the metrics involved in this rapidly evo
 lving space\, including ROI\, are still mostly a mystery to many businesse
 s.</p>\n\n<p>Join Eric Dahan and Maggie Reznikoff of Open Influence as the
 y explore the tips and tricks necessary to build the right influencer mark
 eting strategy that captivates your audience and stays true to your brand.
 </p>\n\n<p>Attend this session and learn:</p>\n\n<ul><li>How to develop an
 d adapt influencer strategy to meet customers’ needs</li>\n	<li>How to craf
 t winning strategies that identify the right influencers for your brand</l
 i>\n	<li>How to strike the balance of direction and freedom to unlock a bra
 nd’s creative potential</li>\n</ul><div class='speaker-names'>\n<h3>Featur
 ing</h3>\n\n<p><span>Eric Dahan</span>\, Co-Founder and Chief Executive Of
 ficer\, Open Influence<br /><span>Maggie Reznikoff</span>\, Director of Ac
 count Management\, Open Influence</p>\n</div>
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ACTION:DISPLAY
DESCRIPTION:* Open to Premium Pass holders\n\nDespite all of the uncertaint
 ies lingering from 2020\, one thing remains clear: influencer marketing re
 mains a highly effective form of storytelling. While the overwhelming majo
 rity of marketers see the value in working with influencers\, the metrics 
 involved in this rapidly evolving space\, including ROI\, are still mostly
  a mystery to many businesses.\n\nJoin Eric Dahan and Maggie Reznikoff of 
 Open Influence as they explore the tips and tricks necessary to build the 
 right influencer marketing strategy that captivates your audience and stay
 s true to your brand.\n\nAttend this session and learn:\n\n	* How to develo
 p and adapt influencer strategy to meet customers’ needs\n 	* How to craft 
 winning strategies that identify the right influencers for your brand\n 	* 
 How to strike the balance of direction and freedom to unlock a brand’s cre
 ative potential\n\nFEATURING\n\nEric Dahan\, Co-Founder and Chief Executiv
 e Officer\, Open Influence\nMaggie Reznikoff\, Director of Account Managem
 ent\, Open Influence
TRIGGER:-PT15M
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