BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:597653a51e1036f40db2312cc960e4907e6418fc@swoogo.com DTSTAMP:20240329T000241Z DESCRIPTION:* Open to Premium Pass holders\n\nGen Z is notoriously hard to reach. This generation of digital natives consumes less traditional media with higher amounts of screen time than any other preceding generation. Th ough they are constantly online\, they block\, skip and ignore traditional ads at astonishingly high rates which makes it hard for brands to connect with them.\n\nJoin Brad May\, Head of Strategy at Reach Agency and Michae l Bull\, Associate Brand Manager at Nestlé USA as they share successful an d strategic ways to effectively connect with Gen Z consumers through the l ens of the key principles and learnings from the award-winning campaign\, Hot Pockets for Bits.\n\nFEATURING\n\nBrad May\, Vice President of Strateg y\, Reach Agency\nMichael Bull\, Associate Brand Manager\, Nestlé USA\n DTSTART:20210630T204500Z DTEND:20210630T211000Z LAST-MODIFIED:20240329T000241Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Winning Over Gen Z by Reinventing the Value Exchange TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
* Open to Premium Pass h olders
\n\nGen Z is notoriously hard to reach. This generation of di gital natives consumes less traditional media with higher amounts of scree n time than any other preceding generation. Though they are constantly onl ine\, they block\, skip and ignore traditional ads at astonishingly high r ates which makes it hard for brands to connect with them.
\n\nJoin B rad May\, Head of Strategy at Reach Agency and Michael Bull\, Associate Br and Manager at Nestlé USA as they share successful and strategic ways to e ffectively connect with Gen Z consumers through the lens of the key princi ples and learnings from the award-winning campaign\, Hot Pockets for Bits.
\n\nBrad M
ay\, Vice President of Strategy\, Reach Agency
Michael B
ull\, Associate Brand Manager\, Nestlé USA