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BEGIN:VEVENT
UID:597653a51e1036f40db2312cc960e4907e6418fc@swoogo.com
DTSTAMP:20260712T180818Z
DESCRIPTION:* Open to Premium Pass holders\n\nGen Z is notoriously hard to 
 reach. This generation of digital natives consumes less traditional media 
 with higher amounts of screen time than any other preceding generation. Th
 ough they are constantly online\, they block\, skip and ignore traditional
  ads at astonishingly high rates which makes it hard for brands to connect
  with them.\n\nJoin Brad May\, Head of Strategy at Reach Agency and Michae
 l Bull\, Associate Brand Manager at Nestlé USA as they share successful an
 d strategic ways to effectively connect with Gen Z consumers through the l
 ens of the key principles and learnings from the award-winning campaign\, 
 Hot Pockets for Bits.\n\nFEATURING\n\nBrad May\, Vice President of Strateg
 y\, Reach Agency\nMichael Bull\, Associate Brand Manager\, Nestlé USA
DTSTART:20210630T204500Z
DTEND:20210630T211000Z
LAST-MODIFIED:20260712T180818Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Winning Over Gen Z by Reinventing the Value Exchange
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p class='disclaimer'>* Open to Premium Pass h
 olders</p>\n\n<p>Gen Z is notoriously hard to reach. This generation of di
 gital natives consumes less traditional media with higher amounts of scree
 n time than any other preceding generation. Though they are constantly onl
 ine\, they block\, skip and ignore traditional ads at astonishingly high r
 ates which makes it hard for brands to connect with them.</p>\n\n<p>Join B
 rad May\, Head of Strategy at Reach Agency and Michael Bull\, Associate Br
 and Manager at Nestlé USA as they share successful and strategic ways to e
 ffectively connect with Gen Z consumers through the lens of the key princi
 ples and learnings from the award-winning campaign\, Hot Pockets for Bits.
 </p>\n\n<div class='speaker-names'>\n<h3>Featuring</h3>\n\n<p><span>Brad M
 ay</span>\, Vice President of Strategy\, Reach Agency<br /><span>Michael B
 ull</span>\, Associate Brand Manager\, Nestlé USA</p>\n</div>
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UID:37376630-6630-4234-b864-363332373933
ACTION:DISPLAY
DESCRIPTION:* Open to Premium Pass holders\n\nGen Z is notoriously hard to 
 reach. This generation of digital natives consumes less traditional media 
 with higher amounts of screen time than any other preceding generation. Th
 ough they are constantly online\, they block\, skip and ignore traditional
  ads at astonishingly high rates which makes it hard for brands to connect
  with them.\n\nJoin Brad May\, Head of Strategy at Reach Agency and Michae
 l Bull\, Associate Brand Manager at Nestlé USA as they share successful an
 d strategic ways to effectively connect with Gen Z consumers through the l
 ens of the key principles and learnings from the award-winning campaign\, 
 Hot Pockets for Bits.\n\nFEATURING\n\nBrad May\, Vice President of Strateg
 y\, Reach Agency\nMichael Bull\, Associate Brand Manager\, Nestlé USA
TRIGGER:-PT15M
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