BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:497abfb5b9d8b35a6cb16ed5ede7eebbff3f669c@swoogo.com DTSTAMP:20240329T020848Z DESCRIPTION:As reliance on technology to streamline and accelerate digital transformation continues to sweep the marketing industry\, many wonder if influencer marketing can be automated. In its current state\, most influen cer marketing remains manual and archaic in its own right\, but with the n ext wave of technology\, we are beginning to see the introduction of end t o end business process automation. How can brands quickly and efficiently scale the power of creators in a time where content is decentralizing and advertising is shifting to within the content rather than outside of it?\n \nJoin CEO OF BEN GROUP and digital entertainment and influencer marketing pioneer RICKY RAY BUTLER along with CHIEF AI EVANGELIST BEN TAYLOR OF DAT A ROBOT for a fireside chat on automation in influencer marketing today an d the necessity of navigating this through AI and technology.\n\nAttend th is session and learn: \n\n * Why the adoption of automation has been slow i n influencer marketing\, and how technology can be leveraged to solve the unique industry challenges\n * The role of data-driven\, efficient process es and infrastructure in achieving success in influencer marketing\n * How BEN is driving ROI and automation today through AI and technology\n\nFEAT URING\n\nRicky Ray Butler\, Chief Executive Officer\, BEN Group\nBen Taylo r\, Chief AI Evangelist\, Data Robot\n DTSTART:20210630T181500Z DTEND:20210630T183500Z LAST-MODIFIED:20240329T020848Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Is Automation Possible In Influencer Marketing? TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
As reliance on technology to streamline and accelerate digital transformation continues to sweep the marketing indust ry\, many wonder if influencer marketing can be automated. In its current state\, most influencer marketing remains manual and archaic in its own ri ght\, but with the next wave of technology\, we are beginning to see the i ntroduction of end to end business process automation. How can brands quic kly and efficiently scale the power of creators in a time where content is decentralizing and advertising is shifting to within the content rather t han outside of it?
\n\nJoin CEO of BEN Group and di gital entertainment and influencer marketing pioneer Ricky Ray But ler along with Chief AI Evangelist Ben Taylor of Data Rob ot for a fireside chat on automation in influencer marketing toda y and the necessity of navigating this through AI and technology.
\n\n< p>Attend this session and learn: \n\nRicky Ray Butler\, Chief Executive Officer\,
BEN Group
Ben Taylor\, Chief AI Evangelist\, Data Robot