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BEGIN:VEVENT
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DTSTAMP:20261010T142447Z
DESCRIPTION:* Open to Premium Pass holders\n\nIn this session ALEX WADE\, H
 EAD OF DIGITAL FOR HEINZ\, AND DAN FRYER\, CREATIVE DIRECTOR AT VAYNERMEDI
 A\, unpack how a platform-first approach took Heinz from a throwaway comme
 nt on a podcast to product prototype in just 4 weeks\, and how a strategic
  approach to organic social garned 6 million organic impressions across Tw
 itter and TikTok\, and can power your brand on social media alongside paid
  TTL media.\n\nAttend this session and learn:\n\n	* How to apply the same s
 trategic rigour to organic channels as you do to paid\n 	* How to NOT make 
 ads on TikTok\n 	* How community management is just as important as kick-a*
 *\, contextually relevant creative ideas\n\nFEATURING\n\nDan Fryer\, Creat
 ive Director\, VaynerMedia London\nAlex Wade\, Digital and Media Lead\, No
 rthern Europe\, Kraft Heinz
DTSTART:20211103T161500Z
DTEND:20211103T164000Z
LAST-MODIFIED:20261010T142447Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:How Brands Can Succeed in Organic Social
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p class='disclaimer'>* Open to Premium Pass h
 olders</p>\n\n<p>In this session <strong>Alex Wade\, Head of Digital for H
 einz\, and Dan Fryer\, Creative Director at VaynerMedia</strong>\, unpack 
 how a platform-first approach took Heinz from a throwaway comment on a pod
 cast to product prototype in just 4 weeks\, and how a strategic approach t
 o organic social garned 6 million organic impressions across Twitter and T
 ikTok\, and can power your brand on social media alongside paid TTL media.
 </p>\n<p>Attend this session and learn:</p>\n<ul><li>How to apply the same
  strategic rigour to organic channels as you do to paid</li>\n<li>How to N
 OT make ads on TikTok</li>\n<li>How community management is just as import
 ant as kick-a**\, contextually relevant creative ideas</li>\n\n</ul><div c
 lass='speaker-names'>\n<h3>Featuring</h3>\n\n<p><span>Dan Fryer</span>\, C
 reative Director\, VaynerMedia London<br /><span>Alex Wade</span>\, Digita
 l and Media Lead\, Northern Europe\, Kraft Heinz\n </p>\n</div>
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UID:38333234-3131-4636-b561-653539636165
ACTION:DISPLAY
DESCRIPTION:* Open to Premium Pass holders\n\nIn this session ALEX WADE\, H
 EAD OF DIGITAL FOR HEINZ\, AND DAN FRYER\, CREATIVE DIRECTOR AT VAYNERMEDI
 A\, unpack how a platform-first approach took Heinz from a throwaway comme
 nt on a podcast to product prototype in just 4 weeks\, and how a strategic
  approach to organic social garned 6 million organic impressions across Tw
 itter and TikTok\, and can power your brand on social media alongside paid
  TTL media.\n\nAttend this session and learn:\n\n	* How to apply the same s
 trategic rigour to organic channels as you do to paid\n 	* How to NOT make 
 ads on TikTok\n 	* How community management is just as important as kick-a*
 *\, contextually relevant creative ideas\n\nFEATURING\n\nDan Fryer\, Creat
 ive Director\, VaynerMedia London\nAlex Wade\, Digital and Media Lead\, No
 rthern Europe\, Kraft Heinz
TRIGGER:-PT15M
END:VALARM
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