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BEGIN:VEVENT
UID:7f2fedfd0fe5254354d0a4da948685d646a88e8b@swoogo.com
DTSTAMP:20261010T135940Z
DESCRIPTION:Gone are the days when Facebook formed the foundations of any g
 ood social strategy. The pandemic and indeed the growing desire for short-
 format video content has opened the doors for TikTok to hit the sweet spot
  between timing and consumer desire - making it one of the largest and mos
 t engaged with platforms in the world (over 1 billion active users). As Ti
 kTok continues to wow marketers with its seemingly endless growth and new 
 trends\, so brands are sitting up and taking notice - but taking notice an
 d taking action require two different skill sets.\n\nWith that in mind\, j
 oin MELTWATER EMEA’S MANAGING DIRECTOR FOR SOCIAL SOLUTIONS\, CLAUDE SPRIN
 GER AND ZALANDO’S GLOBAL MARKETING DIRECTOR\, NATALIE WILLS for an explora
 tion of how to craft a TikTok marketing strategy with impact.\n\nFEATURING
 \n\nClaude Springer\, Managing Director (EMEA)\, Social Division\, Meltwat
 er\nNatalie Wills\, Marketing Director\, Zalando
DTSTART:20211102T131500Z
DTEND:20211102T133500Z
LAST-MODIFIED:20261010T135940Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:How To Win on TikTok
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Gone are the days when Facebook formed the 
 foundations of any good social strategy. The pandemic and indeed the growi
 ng desire for short-format video content has opened the doors for TikTok t
 o hit the sweet spot between timing and consumer desire - making it one of
  the largest and most engaged with platforms in the world (over 1 billion 
 active users). As TikTok continues to wow marketers with its seemingly end
 less growth and new trends\, so brands are sitting up and taking notice - 
 but taking notice and taking action require two different skill sets.</p>
 \n\n<p>With that in mind\, join <strong>Meltwater EMEA’s Managing Director
  for Social Solutions\, Claude Springer and Zalando’s Global Marketing Dir
 ector\, Natalie Wills</strong> for an exploration of how to craft a TikTok
  marketing strategy with impact.</p>\n\n<div class='speaker-names'>\n<h3>F
 eaturing</h3>\n\n<p><span>Claude Springer</span>\, Managing Director (EMEA
 )\, Social Division\, Meltwater<br /><span>Natalie Wills</span>\, Marketin
 g Director\, Zalando</p>\n</div>
BEGIN:VALARM
UID:65613765-6237-4539-b039-646361376130
ACTION:DISPLAY
DESCRIPTION:Gone are the days when Facebook formed the foundations of any g
 ood social strategy. The pandemic and indeed the growing desire for short-
 format video content has opened the doors for TikTok to hit the sweet spot
  between timing and consumer desire - making it one of the largest and mos
 t engaged with platforms in the world (over 1 billion active users). As Ti
 kTok continues to wow marketers with its seemingly endless growth and new 
 trends\, so brands are sitting up and taking notice - but taking notice an
 d taking action require two different skill sets.\n\nWith that in mind\, j
 oin MELTWATER EMEA’S MANAGING DIRECTOR FOR SOCIAL SOLUTIONS\, CLAUDE SPRIN
 GER AND ZALANDO’S GLOBAL MARKETING DIRECTOR\, NATALIE WILLS for an explora
 tion of how to craft a TikTok marketing strategy with impact.\n\nFEATURING
 \n\nClaude Springer\, Managing Director (EMEA)\, Social Division\, Meltwat
 er\nNatalie Wills\, Marketing Director\, Zalando
TRIGGER:-PT15M
END:VALARM
END:VEVENT
END:VCALENDAR