BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:11e3b9ce07f71174114bb1695fb84d7418b7e3f1@swoogo.com DTSTAMP:20240329T054732Z DESCRIPTION:Purpose as a business concept has been building momentum in rec ent years and seems to have reached a tipping point. A survey by the Briti sh American Business of CEOs on the subject showed that purpose is now fir mly established as the #1 factor in driving business growth with one in fo ur CEOs (27%) saying they already have a company purpose\, and another 59% saying they don’t have one but want to make one.\n\nIn this session\, joi n Adweek and VODAFONE’S EBRU OZGUC as she explores how the brand uses Purp ose as a guiding beacon when it comes to navigating times of uncertainty\, on finding and keeping the right talent\, how to measure the effectivenes s of having a purpose\, and how to bridge the gap between defining a purpo se and activating it.\n\nFEATURING\n\nEbru Ozguc\, Global Head of Brand an d Communications\, Vodafone Business\nToby Daniels\, Chief Innovation Offi cer\, Adweek\n DTSTART:20211103T134000Z DTEND:20211103T140000Z LAST-MODIFIED:20240329T054732Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Why Brands Need to Lead with Purpose TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
Purpose as a business concept has been buil ding momentum in recent years and seems to have reached a tipping point. A survey by the British American Business of CEOs on the subject showed tha t purpose is now firmly established as the #1 factor in driving business g rowth with one in four CEOs (27%) saying they already have a company purpo se\, and another 59% saying they don’t have one but want to make one.
\n\nIn this session\, join Adweek and Vodafone’s Ebru Ozguc as she explores how the brand uses Purpose as a guiding beacon when it comes to navigating times of uncertainty\, on finding and keeping the r ight talent\, how to measure the effectiveness of having a purpose\, and h ow to bridge the gap between defining a purpose and activating it.
\n\nEbru Ozguc\, Global Head of Brand and Communications\, Vodafone Business