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BEGIN:VEVENT
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DTSTAMP:20260513T125636Z
DESCRIPTION:* Open to Premium Pass holders\n\nWhen the Met Gala couldn’t ta
 ke place on the first Monday of May in 2020 due to Covid\, the Vogue team 
 challenged its Instagram audience to come up with a look worthy of a Met G
 ala. The audience responded\, making a huge splash within the community. M
 ore than 5\,000 people shared pictures of the looks they created. Since th
 en\, Vogue ran number of challenges – including a #MakeItVogue as its debu
 t on TikTok that garnered over 3.4 billion views.\n\nIn this session\, joi
 n CONDE NAST’S SARAH MARSHALL and ATALIE GIMMEL\, as they unpack the tips 
 and insights stemming from this effort including how the team successfully
  tapped into nostalgia and conversations happening around the Met Gala\, t
 o generate engagement on Instagram\, and to spotlight incredible creativit
 y.\n\nAttend this session and learn:\n\n	* How to plan and execute effectiv
 e\, buzzworthy “challenges” on Instagram and TikTok\n 	* How to partner wit
 h talent to ensure authentic engagement\n 	* How to create the excitement o
 f a contest and keep the conversation going around the submissions on your
  own social and other platforms\n\nFEATURING\n\nAtalie Gimmel\, Manager\, 
 Social Media\, Vogue\, Condé Nast\nSarah Marshall\, Global Senior Director
  of Audience Development\, Social Media and Analytics\, Vogue\, Condé Nast
DTSTART:20211103T154500Z
DTEND:20211103T161000Z
LAST-MODIFIED:20260513T125636Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Your Audience is The Story: Lessons from Vogue in Creating Instagra
 m and TikTok Challenges
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p class='disclaimer'>* Open to Premium Pass h
 olders</p>\n\n<p>When the Met Gala couldn’t take place on the first Monday
  of May in 2020 due to Covid\, the Vogue team challenged its Instagram aud
 ience to come up with a look worthy of a Met Gala. The audience responded\
 , making a huge splash within the community. More than 5\,000 people share
 d pictures of the looks they created. Since then\, Vogue ran number of cha
 llenges – including a #MakeItVogue as its debut on TikTok that garnered ov
 er 3.4 billion views.</p>\n\n<p>In this session\, join <strong>Conde Nast’
 s Sarah Marshall</strong> and <strong>Atalie Gimmel</strong>\, as they unp
 ack the tips and insights stemming from this effort including how the team
  successfully tapped into nostalgia and conversations happening around the
  Met Gala\, to generate engagement on Instagram\, and to spotlight incredi
 ble creativity.</p>\n\n<p>Attend this session and learn:</p>\n\n<ul><li>Ho
 w to plan and execute effective\, buzzworthy “challenges” on Instagram and
  TikTok</li>\n	<li>How to partner with talent to ensure authentic engagemen
 t</li>\n	<li>How to create the excitement of a contest and keep the convers
 ation going around the submissions on your own social and other platforms<
 /li>\n</ul><div class='speaker-names'>\n<h3>Featuring</h3>\n\n<p><span>Ata
 lie Gimmel</span>\, Manager\, Social Media\, Vogue\, Condé Nast<br /><span
 >Sarah Marshall</span>\, Global Senior Director of Audience Development\, 
 Social Media and Analytics\, Vogue\, Condé Nast</p>\n</div>
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ACTION:DISPLAY
DESCRIPTION:* Open to Premium Pass holders\n\nWhen the Met Gala couldn’t ta
 ke place on the first Monday of May in 2020 due to Covid\, the Vogue team 
 challenged its Instagram audience to come up with a look worthy of a Met G
 ala. The audience responded\, making a huge splash within the community. M
 ore than 5\,000 people shared pictures of the looks they created. Since th
 en\, Vogue ran number of challenges – including a #MakeItVogue as its debu
 t on TikTok that garnered over 3.4 billion views.\n\nIn this session\, joi
 n CONDE NAST’S SARAH MARSHALL and ATALIE GIMMEL\, as they unpack the tips 
 and insights stemming from this effort including how the team successfully
  tapped into nostalgia and conversations happening around the Met Gala\, t
 o generate engagement on Instagram\, and to spotlight incredible creativit
 y.\n\nAttend this session and learn:\n\n	* How to plan and execute effectiv
 e\, buzzworthy “challenges” on Instagram and TikTok\n 	* How to partner wit
 h talent to ensure authentic engagement\n 	* How to create the excitement o
 f a contest and keep the conversation going around the submissions on your
  own social and other platforms\n\nFEATURING\n\nAtalie Gimmel\, Manager\, 
 Social Media\, Vogue\, Condé Nast\nSarah Marshall\, Global Senior Director
  of Audience Development\, Social Media and Analytics\, Vogue\, Condé Nast
TRIGGER:-PT15M
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