BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:9367bd989045097360a975b2ba8ec44334418dce@swoogo.com DTSTAMP:20240328T141334Z DESCRIPTION:In an increasingly digital – and social – first world\, celebri ties and influencers alike are becoming one-in-the-same\, merging traditio nal and digital content to become media entities themselves. ITB’S GLOBAL GROWTH AND DEVELOPMENT DIRECTOR CRYSTAL MALACHIAS\, WME PARTNER CAROLYN MO NETA\, AND COTY’S INFLUENCER MARKETING & COMMS LEAD GRACE FUNG\, discuss t he shifting landscape of digital content creation\, and how brands can har ness influence to build cultural relevance amongst their consumers.\n\nFEA TURING\n\nGrace Fung\, Influencer Marketing and Comms Lead\, Coty\nCarolyn Moneta\, Partner\, WME\nCrystal Malachias\, Global Growth and Development Director\, ITB Worldwide\n DTSTART:20211104T131500Z DTEND:20211104T133500Z LAST-MODIFIED:20240328T141334Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Reinventing Influence: The Blurring Lines Between Celebrities and C reators and What’s Next TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
In an increasingly digital – and social – f irst world\, celebrities and influencers alike are becoming one-in-the-sam e\, merging traditional and digital content to become media entities thems elves. ITB’s Global Growth and Development Director Crystal Malach ias\, WME Partner Carolyn Moneta\, and Coty’s Influencer Marketing &\; Comms Lead Grace Fung\, discuss the shifting landscape of digital content creation\, and how brands can harness influence to build cultural relevance amongst their consumers.
\n\nGrace Fung\, Influencer Marketing and
Comms Lead\, Coty
Carolyn Moneta\, Partner\, WMECrystal Malachias\, Global Growth and Development Director\, IT
B Worldwide