BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:ab3934f0607df632b8982bbe335c49290d326bf7@swoogo.com DTSTAMP:20240328T192316Z DESCRIPTION:2020 changed everything\, not least the unprecedented frequency of the word 'unprecedented.' It was a year that rebooted how we do things on social and beyond. But now as we look to the future\, it's clear there 's much to be learnt from the past\, which in social terms is about 3 or 4 years ago.\n\nIn this session DAVID LEVIN AND DAVID SCHNEIDER\, FOUNDERS OF TOP SOCIAL AGENCY THAT LOT\, discuss how social has\, to borrow from a well-known disco banger\, gone back to its roots -- from supercharged Comm unity Management and the rise of social dialogue\, to brand activism\, Tik Tok-isation\, and the return of organic. Warning: may contain tips and ins ights.\n\nAttend this session and learn:\n\n * How social has changed and w hat that means for brands and businesses\n * Techniques for successful cre ative in the new social landscape\n * Where social creative is heading nex t\n\nFEATURING\n\nDavid Levin\, Co-Founder and Creative Director\, That Lo t\nDavid Schneider\, Co-Founder and Executive Creative Director\, That Lot \n DTSTART:20211104T134000Z DTEND:20211104T140000Z LAST-MODIFIED:20240328T192316Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Back to Basics: How Social in 2021 Has Gone Back to Its Roots TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
2020 changed everything\, not least the unp recedented frequency of the word 'unprecedented.' It was a year that reboo ted how we do things on social and beyond. But now as we look to the futur e\, it's clear there's much to be learnt from the past\, which in social t erms is about 3 or 4 years ago.
\n\nIn this session David Le vin and David Schneider\, founders of top social agency That Lot\ , discuss how social has\, to borrow from a well-known disco banger\, gone back to its roots -- from supercharged Community Management and the rise of social dialogue\, to brand activism\, TikTok-isation\, and the return o f organic. Warning: may contain tips and insights.
\n\nAttend this s ession and learn:
\nDavi
d Levin\, Co-Founder and Creative Director\, That Lot
Da
vid Schneider\, Co-Founder and Executive Creative Director\, That L
ot