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BEGIN:VEVENT
UID:06f425a39293b34e5f6cc1d10c8b9182d6a7a8d5@swoogo.com
DTSTAMP:20260815T154033Z
DESCRIPTION:As we approach the second half of 2022\, it’s more apparent tha
 n ever that a new generation of consumers is poised to rewrite the playboo
 k for successful brand storytelling and marketers must prepare. According 
 to eMarketer\, Gen Z already has an estimated collective buying power that
  is nearing $150 billion and will only continue to grow as we look ahead.
 \n\nEvolving iconic brands\, understanding the new consumer mindset\, and 
 inspiring the next generation of leaders – Anton Vincent\, President Mars 
 Wrigley North America\, will sit with Adweek to discuss how Mars Wrigley i
 s paving a path for the future. 
DTSTART:20220620T180000Z
DTEND:20220620T182000Z
LAST-MODIFIED:20260815T154033Z
LOCATION:
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Leading the Next Generation
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>As we approach the second half of 2022\, it
 ’s more apparent than ever that a new generation of consumers is poised to
  rewrite the playbook for successful brand storytelling and marketers must
  prepare. According to eMarketer\, Gen Z already has an estimated collecti
 ve buying power that is nearing $150 billion and will only continue to gro
 w as we look ahead.</p>\n\n<p>Evolving iconic brands\, understanding the n
 ew consumer mindset\, and inspiring the next generation of leaders – Anton
  Vincent\, President Mars Wrigley North America\, will sit with Adweek to 
 discuss how Mars Wrigley is paving a path for the future. </p>
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UID:65333632-3136-4938-b035-326435663661
ACTION:DISPLAY
DESCRIPTION:As we approach the second half of 2022\, it’s more apparent tha
 n ever that a new generation of consumers is poised to rewrite the playboo
 k for successful brand storytelling and marketers must prepare. According 
 to eMarketer\, Gen Z already has an estimated collective buying power that
  is nearing $150 billion and will only continue to grow as we look ahead.
 \n\nEvolving iconic brands\, understanding the new consumer mindset\, and 
 inspiring the next generation of leaders – Anton Vincent\, President Mars 
 Wrigley North America\, will sit with Adweek to discuss how Mars Wrigley i
 s paving a path for the future. 
TRIGGER:-PT15M
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