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BEGIN:VEVENT
UID:d630bb83808ab0e2b28e09fee33c6c4a70a51729@swoogo.com
DTSTAMP:20260818T175650Z
DESCRIPTION:It’s no secret that retail media networks are one of the most i
 mportant trends of 2022 with eMarketer forecasting that US Retail Media Ne
 tworks will exceed $52 billion in ad sales by 2023. The growth of retail m
 edia will further accelerate as marketers look for solutions to help them 
 unlock the value of shopper data\, close the loop on attribution and prove
  the ROI of their campaigns. This is no exception for retailers like Best 
 Buy leaning into the benefits of retail media and embracing emerging media
  to enhance the shopper experience across the buyer journey.\n\nIn this se
 ssion moderated by Adweek’s Chief Content Officer\, Ann Marinovich\, hear 
 from Megan Clarken\, CEO\, Criteo and Keith Bryan\, President of Best Buy 
 Ads & SVP of Media Strategy & CRM\, Best Buy\, as they explore the opportu
 nities of growing retail media networks\, how retailers are leveraging com
 merce data to prepare for the next phase of advertising\, and what it take
 s to blaze the trail in the evolving commerce media space.
DTSTART:20220622T155500Z
DTEND:20220622T162500Z
LAST-MODIFIED:20260818T175650Z
LOCATION:Location: Whalar Beach House presented by Adweek
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Unlocking the Power of Commerce with Retail Media
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>It’s no secret that retail media networks a
 re one of the most important trends of 2022 with eMarketer forecasting tha
 t US Retail Media Networks will exceed $52 billion in ad sales by 2023. Th
 e growth of retail media will further accelerate as marketers look for sol
 utions to help them unlock the value of shopper data\, close the loop on a
 ttribution and prove the ROI of their campaigns. This is no exception for 
 retailers like Best Buy leaning into the benefits of retail media and embr
 acing emerging media to enhance the shopper experience across the buyer jo
 urney.</p>\n\n<p>In this session moderated by Adweek’s Chief Content Offic
 er\, Ann Marinovich\, hear from Megan Clarken\, CEO\, Criteo and Keith Bry
 an\, President of Best Buy Ads & SVP of Media Strategy & CRM\, Best Buy\, 
 as they explore the opportunities of growing retail media networks\, how r
 etailers are leveraging commerce data to prepare for the next phase of adv
 ertising\, and what it takes to blaze the trail in the evolving commerce m
 edia space.</p>
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ACTION:DISPLAY
DESCRIPTION:It’s no secret that retail media networks are one of the most i
 mportant trends of 2022 with eMarketer forecasting that US Retail Media Ne
 tworks will exceed $52 billion in ad sales by 2023. The growth of retail m
 edia will further accelerate as marketers look for solutions to help them 
 unlock the value of shopper data\, close the loop on attribution and prove
  the ROI of their campaigns. This is no exception for retailers like Best 
 Buy leaning into the benefits of retail media and embracing emerging media
  to enhance the shopper experience across the buyer journey.\n\nIn this se
 ssion moderated by Adweek’s Chief Content Officer\, Ann Marinovich\, hear 
 from Megan Clarken\, CEO\, Criteo and Keith Bryan\, President of Best Buy 
 Ads & SVP of Media Strategy & CRM\, Best Buy\, as they explore the opportu
 nities of growing retail media networks\, how retailers are leveraging com
 merce data to prepare for the next phase of advertising\, and what it take
 s to blaze the trail in the evolving commerce media space.
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