Mediaweek: How to Build and Leverage a 21st Century Media Strategy
The rapid transformation of media presents ad buyers and sellers with a dizzying array of digital platforms and specialized tech stacks that can deliver both targeted messaging and dynamic experiences to clients and customers. Advanced technology is creating new and exciting precision-marketing prospects in connected TV, mobile, publishing and voice. But while the offerings are seemingly endless, safely and effectively navigating a post-cookie world, walled gardens and an always-fluid media ecosystem are key to ensuring these investments drive ROI. Hear from the industry’s leading brand marketers and ad buyers on mar tech/ad tech best practices, along with the challenges and opportunities that come with building a future-forward media and marketing strategy.
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