The Premier Summit for Media, Marketing and Agency Executives
The rapid transformation of media presents ad buyers and sellers with a dizzying array of digital platforms and specialized tech stacks that can deliver both targeted messaging and dynamic experiences to clients and customers.
Join Adweek for Mediaweek to hear from the industry’s leading brand marketers and ad buyers on mar tech and ad tech best practices, along with the challenges and opportunities that come with building a future-forward media marketing strategy.
P A S S O P T I O N S
50% Discount until Feb. 26
Live and on-demand access to three days of Main Stage content
Live and on-demand access to all Workshops
Live and on-demand access to Masterclasses
Daily Mediaweek recap curated by Adweek editors delivered straight to your inbox
Access to live networking activities
Unlock the power of Adweek with a complimentary 1-year digital Adweek+ subscription* (a value of $349)
*1-year digital subscription to Adweek+ is valid for new subscribers only.
50% Discount until Feb. 26
Special rates are available for current Adweek subscribers, non-profits, current undergraduate students and unemployed and/or furloughed professionals.
A G E N D A A T - A - G L A N C E
10:00 - 11:00am ET
11:00am - 1:45pm ET
2:00 - 3:00pm ET
4:00 - 5:00pm ET
T H R E E D A Y S . T H R E E T H E M E S .
Scalability in the Era of First Party Data
In a post-cookie world, the ability to leverage the seemingly incongruous pairing of scalability and precision marketing presents both nightmarish challenges and untold opportunities when it comes to transparency, identity, safety and ROI. Leading marketers and publishers share their strategies on buying and selling first party data, from within social platforms’ walled gardens to retail media networks and publishers’ programmatic offerings on the open Web.
Powering Up Performance Marketing and Driving ROI
As precision marketing becomes a more finely tuned instrument thanks to advanced technology and measurement tools, increasingly there is a desire among marketers to move beyond awareness and consideration of advertising to more actionable performance-based campaigns and results. Be it either search and social or direct marketing (email and traditional) there are myriad channels and technologies applied (including AI) for engendering customer leads, loyalty, conversion and sales. Hear from top marketers, retailers, publishers and affiliates on the latest mar tech strategies to maximize customer experience and Customer Rate Optimization (CRO).
Reimagining the Agency-Client Model
As digital transformation blurs the lines between the media marketing roles of clients and agencies, it’s incumbent on both sides to foster a strong, trusting relationship. This requires constant recalibration of a client-agency relationship, in terms of goals, expectations, talent and teams. Hear from both brand marketers and agency execs on best practices (and what to avoid) for a successful, long-term partnership.
T H E C O U N T D O W N
O U R P A R T N E R S
Contact us today for more information on available partnership opportunities.
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