THEMES

Day One
Scalability in the Era of First Party Data
Day Two
Powering Up Performance Marketing and Driving ROI
Day Three
Reimagining the Agency-Client Model

AGENDA

10:00 AM - 11:00 AM
Workshops

For the last 20 years, advertisers have relied on the cookie for connecting, enabling, and measuring the buying, selling, and efficacy of their digital advertising. But that’s about to change. Firefox and Apple have sunset third-party cookies. Google is set to do the same in 2022. When that happens, critical connectors that advertisers rely on will break and there is no like-for-like replacement on the horizon. So what are tangible steps your organization can take to prepare? Join Derek Baker, Principal and CMO Advisory leader at PwC, Naresh Chaudhary, Director in the CMO Advisory Practice  and Alex Macht, Manager in the CMO Advisory Practice and MarTech subject matter specialist, to begin arming your organization for success in a post-cookie, privacy-first world.

Attend this session and learn:
● What is the FLOC path forward
● How to help simplify the complexity and understand your activation and measurement options
● When to take the first steps and how to build a roadmap to a cookieless media activation and measurement environment
 

Featuring:
Derek Baker, Principal and CMO Advisory Leader, PwC
Alex Macht, Manager, CMO Advisory Practice, PwC
Naresh Chaudhary, Director and CMO Advisory Leader, PwC
 

*Open to Premium All-Access and Live All-Access Pass Holders

Alex Macht Derek Baker Naresh Chaudhary
11:00 AM - 11:10 AM
Main Stage

Welcoming remarks and a look at the event.
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny Wright
11:10 AM - 11:30 AM
Main Stage

With Google effectively putting the kibosh on third-party cookies with its privacy update announcing the move toward its Privacy Sandbox Federated Learning of Cohorts (FLoC) and committing to not track users with personal identifiers as they browse the web, marketers wonder what the future holds for delivering personalization at scale. Hear from Dan Taylor, Managing Director of Global Ads at Google, who will share innovative ad solutions that can meet marketers’ expectations, while respecting consumers’ privacy concerns.

 

Featuring:
Dan Taylor, Managing Director, Global Ads, Google
Lucinda Southern, Media Editor, Adweek

Lucinda Southern Dan Taylor
11:35 AM - 11:55 AM
Main Stage

Without third-party cookies, many core advertising strategies will soon be unrecognizable - but emerging technologies in the face of a cookieless future may be even more effective than what came before. Led by Adweek Editor-in-Chief Stephanie Paterik, this roundtable looks at the new reality of addressability on the open web, focusing on the power of new approaches such as contextual targeting. Hear from execs at MediaMath and Taboola on how this disruption may actually be an opportunity. The cookieless future is looking bright.

 

Featuring:
Nadav Perry, Vice President of Global Brand and Agency Development, Taboola
Scott Spaulding, Vice President, Global Agency Partnerships, MediaMath
Josh Palau, Chief Media and Activation Officer, PHD
Stephanie Paterik, Editor in Chief, Adweek

Nadav Perry Stephanie Paterik Scott Spaulding
12:00 PM - 12:20 PM
Main Stage

In a post-cookie world, marketers will need to advance and protect critical functionalities like customization and analytics for digital media and advertising while safeguarding privacy and improving the consumer experience. That is the essential mission of the Partnership for Responsible Addressable Media (PRAM), which is made up of leading trade associations and companies representing every sector of the global advertising industry. This presentation will discuss the development of a replacement for third-party cookies and PRAM’s work with Google on cohort-based targeting. It will be led by PRAM’s top leadership team: Executive Director Bill Tucker (Group EVP with the Association of National Advertisers), Dennis Buchheim, (Chief Executive Officer of IAB Tech Lab, who oversees PRAM’s technical standards efforts) and Stu Ingis, (Chairman of Venable LLP), who leads PRAM’s legal and policy working group.

Featuring:
Bill Tucker, Group Executive Vice President, ANA
Dennis Buchheim, Chief Executive Officer, IAB Tech Lab
Stu Ingis, Chairman, Venable LLP

Bill Tucker Dennis Buchheim Stu Ingis
12:25 PM - 12:45 PM
Main Stage

Let’s be honest: you rely on first party data to drive your marketing strategy, but the scalability and utility can often be underwhelming. Current customers are the best representation of the kind of consumer likely to buy your product or service, and if identified correctly, can drive significant growth for your business. The process of leveraging first party data involves identifying defining characteristics of the customer base and then focusing prospecting efforts on the non-customers that share these same characteristics. The process needs to be done strategically and flawlessly, but when done correctly can be extremely rewarding. Join ENGINE as we focus on best practices for leveraging first party data effectively and efficiently to drive your bottom line.
 

Featuring: 
Andy Davidson, Senior Vice President, Data Strategy & Analytics, ENGINE 
Kyle Krueger, Senior Vice President, Media, ENGINE

Andy Davidson Kyle Krueger
12:50 PM - 1:10 PM
Main Stage

The last year has shown us massive challenges, unique opportunities and rapid digital transformation. Join Facebook’s Chief Revenue Officer David Fischer in a conversation with Adweek’s David Cohen to discuss the current state of play and what the future holds for the industry.

 

Featuring:
David Fischer, Chief Revenue Officer, Facebook
David Cohen, Editor, Social Pro Daily, Adweek

David Fischer David Cohen
1:15 PM - 1:45 PM
Main Stage

Scott Galloway holds many accolades - professor, founder, entrepreneur, author and podcast host – though perhaps, most notably, as a straight shooter who won’t mince words.  Join the always fascinating NYU Professor of Marketing as he unpacks the pandemic’s implications on marketing, media and tech and what the future holds.

 

Featuring:
Professor Scott Galloway, Professor of Marketing at NYU’s Stern School of Business 

Scott Galloway
1:30 PM - 2:00 PM
Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please modify your existing registration and make your session selections to ensure you receive access details in time for the event.
**Open to Premium All-Access and Live All-Access Pass Holders.

Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please modify your existing registration and make your session selections to ensure you receive access details in time for the event.
**Open to Premium All-Access and Live All-Access Pass Holders.

1:45 PM - 1:50 PM
Main Stage

Thank you for joining us!
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny Wright
2:30 PM - 3:30 PM
Masterclass

How leaders are using media in innovative and unique ways to amplify brand purpose.

 

Featuring:
Mike Wente, Head of 140, Verizon
Sadira Furlow, Chief Marketing Officer, Happy Money
Sam Bennett, Senior Vice President, Brand, Mattress Firm

*Open to Premium All-Access and Live All-Access Pass Holders

Mike Wente Sadira Furlow
3:30 PM - 4:00 PM
Networking

Nathan Burton has headlined the Las Vegas strip for over a decade and now is your chance to see him perform live at Mediaweek via Zoom!  The show is designed to engage every audience member and Nathan will even lead each person to do a card trick in their own hands. Nathan Burton’s virtual show brings excitement, laughs, astonishment, and just a bit of Vegas direct into your home or office.

 

Featuring:
Nathan Burton, Magician

*Please modify your existing registration and make your session selections to ensure you receive access details in time for the event.

Nathan Burton
4:00 PM - 5:00 PM
Networking

10-minute virtual conversations, peer to peer as well as partner discussions. No preparation required.

*By Invitation Only.

10:00 AM - 10:30 AM
Workshops

Join Impossible Foods and Blis as we discuss the upcoming changes to cookies and IDFAs from a brand and partner POV, and what exactly this will mean for marketers’ beloved bottom line. In this interactive session, we’ll cover what this next generation might look like, and why a less personal ecosystem doesn’t have to be the end of personalized advertising. Erin Dress, Director of Retail Marketing at Impossible Foods, and Courtney Palm, industry veteran and RVP of Central/West at Blis, will lead the discussion around:

- What your peers are saying about the impending changes, and what's keeping them up at night

- The pros and cons of the top solutions being thrown into the ring as IDFA and cookie replacements, and why you shouldn't put all your eggs in one basket

- The key questions brands should be asking their agencies and vendors to prepare for this 'perfect storm'

 

Featuring:
Erin Dress, Director of Retail Marketing, Impossible Foods
Courtney Palm, RVP of Sales, Blis

*Open to Premium All-Access and Live All-Access Pass Holders

Courtney Palm Erin Dress
10:30 AM - 11:00 AM
Workshops

TV audiences are migrating toward content and services found more frequently over the internet rather than traditional TV. What does this mean for advertisers? More ways to connect with customers through the biggest screen in the house, for one thing. But without the right data for planning, optimization and measurement, all the additional inventory in the world is meaningless.

Striking the right balance across all forms of TV and digital is paramount. Yet finding unduplicated reach in the fragmented TV landscape is increasingly challenging. And with pressure to demonstrate the efficacy of TV ads on driving outcomes; brands are too often asking which is more important: reach, or results? The good news is, it’s no longer an either / or world. Today’s advanced advertising tools, robust TV audience data, and addressable inventory are pillars of success for maximizing both reach and outcomes.

Join Raghu Kodige, Chief Product Officer at LG Ads, as he discusses best practices for combining granular TV and addressable inventory for cross-screen campaign success, and demonstrates the tools and technologies that are revolutionizing TV media.

 

Featuring:
Raghu Kodige, Chief Product Officer and Co-founder, LG Ads
Michael Mercede, Vice President of Sales, LG Ads 

*Open to Premium All-Access and Live All-Access Pass Holders

Raghu Kodige
11:00 AM - 11:10 AM
Main Stage

Welcoming remarks and a look at the event.
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny Wright
11:10 AM - 11:30 AM
Main Stage

Performance marketing is no longer simply just a buzzword. In fact, thanks to ever-advancing technology, marketers increasingly are embracing strategies tied to customer acquisition, engagement, retention and conversion and getting the return on spend they’re after. Join Adweek as we sit down with Saleel Sathe, Vice President of Performance Marketing at Walmart, who will dive into Walmart’s best practices to reach customers in organic, yet unexpected ways.

 

Featuring:
Saleel Sathe, Vice President, Performance Marketing, Walmart
Lisa Lacy, Commerce Editor, Adweek

Saleel Sathe Lisa Lacy
11:35 AM - 11:55 AM
Main Stage

Over the past year, brands have had to navigate the evolving dynamic and rely on performance-based marketing more than ever before -- all while keeping their audiences at the core of what they do. WWE was no exception when they had to transform WrestleMania 36, the biggest event of their year, in days at the height of an ever-changing market. Uncover how WWE fans showed up in a big way and how WWE + Nielsen pulled it off with data-driven decision-making. Plus, tap into industry insights from Nielsen’s Annual Marketing Report.

 

Featuring:
Tsvetan Tsvetkov - Senior Vice President, Plan/Optimize, Nielsen
Sid Raisoni - Vice President, Analytics, WWE
Lisa Granatstein, Chief Content Officer, Adweek

Lisa Granatstein
12:00 PM - 12:20 PM
Main Stage

Marketers in search of the most efficient video ad buys are increasingly looking beyond the traditional linear TV spot to digital programmatic advertising on connected TV. Not only does connected TV allow for a great brand opportunity, addressable ads and more precise measurement, it also is proving to be yet another effective performance marketing channel. Hear from Adam Bergman, Vice President, National Ad Sales, Vizio and Brian Norris, Senior Vice President, Direct to Scale, NBCUniversal as they share their experiences and best practices using connected TV, and how the industry can learn from the mistakes of desktop advertising and apply those lessons to this nascent platform.
 

Featuring:
Adam Bergman, Vice President, National Ad Sales, Vizio
Brian Norris, Senior Vice President, Direct to Scale, NBCUniversal
Jason Lynch, TV Editor, Adweek

Brian Norris Adam Bergman Jason Lynch
12:25 PM - 12:45 PM
Main Stage

There are 4.7 billion people online. And 4.1 billion of them are on social platforms. The trick to building a true one-to-one marketing program is to: discover what those billions of people are saying to you and about you, sort that unstructured data so it makes sense, and then engage appropriately. Join Grad to hear what mass one-to-one marketing is, why you need to add it your strategy, and the 3 things you need to get started.

 

Featuring:
Grad Conn, Chief Experience Officer, Sprinklr

Grad Conn
12:50 PM - 1:20 PM
Main Stage

No two customer journeys are the same, and with the further expansion (and dependence) on the digital world over the last year, those journeys have only gotten more nuanced and complex. Leveraging examples and insights from successful social first campaigns, Ulta Beauty’s Karla Davis, Vice President of Integrated Marketing and Media , will be joined by Christine White, Senior Director, Media and Content Strategy and Sally Scarbrough, Director of Brand Partner Marketing , will discuss the power of creating strong, thoughtful storytelling across touch points, and share key considerations, in service of building effective conversion and more.
 

Featuring:
Karla Davis, Vice President of Integrated Marketing and Media, Ulta Beauty  
Christine White, Senior Director, Media and Content Strategy, Ulta Beauty  
Sally Scarbrough, Director of Brand Partner Marketing, Ulta Beauty
Shannon Miller, Senior Editor of Creativity and Representation, Adweek

Karla Davis Sally Scarbrough Christine White Shannon Miller
1:20 PM - 1:40 PM
Main Stage

A myriad of solutions and technologies allows marketers to seamlessly measure performance, maximize media spend and improve customer experiences. But what are the intangibles that make the magic happen? Join Talia Raviv, Global Chief Executive Officer of PMX and Molly Brady, Senior Vice President Growth Marketing of Disney Streaming Services to share best practices for a winning performance marketing partnership.

 

Featuring:
Talia Raviv, Global Chief Executive Officer, Publicis Media Exchange
Molly Brady, Senior Vice President Growth Marketing, Disney Streaming Services

Talia Raviv Molly Brady
1:30 PM - 2:00 PM
Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please modify your existing registration and make your session selections to ensure you receive access details in time for the event.
**Open to Premium All-Access and Live All-Access Pass Holders.

Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please modify your existing registration and make your session selections to ensure you receive access details in time for the event.
**Open to Premium All-Access and Live All-Access Pass Holders.

1:40 PM - 1:45 PM
Main Stage

Thank you for joining us!
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny Wright
2:30 PM - 3:30 PM
Masterclass

How brands are leveraging new channels such as audio and streaming while maximizing existing social media as part of their overall marketing mix.

 

Featuring:
Jonathan Bottomley, Chief Marketing Officer, Boll & Branch
Russell Barnett, Managing Director and Chief Marketing Officer, MyMochi Ice Cream

*Open to Premium All-Access and Live All-Access Pass Holders

Jonathan Bottomley Russell Barnett
4:00 PM - 5:00 PM
Networking

10-minute virtual conversations, peer to peer as well as partner discussions. No preparation required. 

*By Invitation Only.

Networking

Feeling inspired and want to connect further on the learnings acquired? Pour your drink of choice and join like-minded peers for an off-beat approach to virtual networking. We’ll trade ideas, make new connections and have a few laughs along the way.

*Please modify your existing registration and make your session selections to ensure you receive access details in time for the event.
**Open to Premium All-Access and Live All-Access pass holders.

10:30 AM - 11:00 AM
Workshops

Identity has emerged as a key challenge for the future of advertising, as advertisers scramble to prepare for a world without third-party cookies. But don’t panic! Working with platforms with direct consumer relationships won’t leave you guessing on consumer identity. Join Louqman Parampath, Vice President of Product Management at Roku, for an informative and interactive session on building an identity-first streaming approach for a cookie-less world.

Featuring:
Louqman Parampath, Vice President of Product Management, Advertising, Roku, Inc.

*Open to Premium All-Access and Live All-Access Pass Holders

Louqman Parampath
11:00 AM - 11:05 AM
Main Stage

Welcoming remarks and a look at the event.
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny Wright
11:05 AM - 11:40 AM
Main Stage

The Business of Marketing is where you get to hear from business leaders and innovators on how CMOs work collaboratively with their C-suite partners to drive business transformation.

The Business of Marketing is for CMOs or any leader aspiring to join the C-Suite and will provide you with a deep dive into how to create cross-functional teams, establish clear internal communications, invest in customer-centricity, drive technology innovation and develop talent for the future.
 

Featuring:
Toby Daniels, Chief Innovation Officer, Adweek
Rodney Williams, President and Chief Executive Officer, Belvedere Vodka

Rodney Williams Toby Daniels
11:40 AM - 12:00 PM
Main Stage

This year the agency model must push past the executional. After years of racing to the commoditization of pricing, services, capabilities, and talent; the industry has been delivered a hard reset in the form of a global pandemic and growing data restrictions which should forever change the way think about our businesses. Together clients and their agencies are having to redefine ways of collaborating, communicating value to their customers, and building brand growth in a landscape shifting each day. There is no more room for the “us vs them” of years past. We must now focus on AND. Join this session to hear how media agency m/SIX and sister creative agency The&Partnership are working with brands to create new consumer-centric models to connect, communicate, and grow their business in the next age of accountability and addressability.

 

Featuring:
Andrew Bailey, Chief Executive Officer, North America, The&Partnership
Belinda Smith, Chief Executive Officer, Americas, m/SIX

Belinda Smith Andrew Bailey
12:05 PM - 12:25 PM
Main Stage

In a world where consumers ignore, skip, or pay to avoid ads, capturing consumer attention is more important than ever. Attention tracking and optimization offers a new frontier in TV advertising. Anheuser Busch and Dentsu have been working together with Network partners to change the currency of reference from impressions and GRPs to consumer attention. Join Paolo Provinciali, Vice President, Media and Data, US at Anheuser-Busch InBev and Cara Lewis Executive Vice President, Head of US Media Investment at dentsu, who detail their journey in the Attention Economy.
 

Featuring:
Paolo Provinciali, Vice President, Media and Data, U.S., Anheuser-Busch InBev 
Cara Lewis, Executive Vice President, Head of U.S. Media Investment, dentsu

Paolo Provinciali Cara Lewis
12:30 PM - 12:50 PM
Main Stage

Advertising inspires us, it influences ideals, and it amplifies prominent voices and cultural trends. It's a force in society. Our responsibility is to ensure that that force is positive change: that we're funding responsible journalism, dedicating media dollars to publisher diversity, and investing in positive social impact. Join the session to hear how GroupM, Mindshare, and Unilever are using media spend as a force-for-good while also driving brand growth.

 

Featuring:
Christian Juhl, Global Chief Executive Officer, GroupM
Rob Master, Vice President of Media and Digital Engagement, Unilever
Amanda Richman, Chief Executive Officer, North America, Mindshare

Christian Juhl
12:55 PM - 1:15 PM
Main Stage

Like marriage, a client-agency relationship takes real effort to keep the fire burning. Longtime partners Shell and media agency MediaCom share how their do’s and don'ts to forging a strong, trusting – and lasting - partnership.

 

Featuring:
Marla Kaplowitz, President and Chief Executive Officer, 4A's
Patty Lanning, VP and General Manager North America Marketing, Shell 
Larry Swyer, Managing Partner, MediaCom

Marla Kaplowitz Patty Lanning Larry Swyer
1:20 PM - 1:40 PM
Main Stage

The global pandemic has seemingly catalyzed a year of digital transformation, as companies rush to take their businesses online and navigate a new marketing landscape. Yet many advertisers are left wondering what this actually means and how they must adapt their digital media capabilities to keep pace.

Join Accenture Interactive’s Media and Programmatic Services, Global Lead Scott Tieman as he sits down with Michael Andrew, Vice President, Data, AI and Personalization, Salesforce to discuss the journey to build an integrated technology data stack, evolve the agency model, and enable accelerated growth through paid media as a key driver of digital transformation.

 

Featuring:
Scott Tieman, Media and Programmatic Services, Global Lead, Accenture Interactive
Michael Andrew, Vice President, Data, AI and Personalization, Salesforce

Scott Tieman Michael Andrew
1:30 PM - 2:00 PM
Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please modify your existing registration and make your session selections to ensure you receive access details in time for the event.
**Open to Premium All-Access and Live All-Access Pass Holders.

Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please modify your existing registration and make your session selections to ensure you receive access details in time for the event.
**Open to Premium All-Access and Live All-Access Pass Holders.

1:40 PM - 1:45 PM
Main Stage

Thank you for joining us!
 

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny Wright
2:30 PM - 3:15 PM
Networking

Join us for Part 1 of a new event series from Adweek and WineText.com, featuring entrepreneur and CEO of Vaynermedia Gary Vaynerchuk and Adweek's Chief Innovation Officer Toby Daniels.

This free virtual event will bring together marketers interested in hearing Gary and Toby talk about trends in marketing and social media. 

Taste & Talk is presented by WineText.com, a direct-to-consumer wine delivery service that sends a daily text with a sensational wine offer.  Attendees who register for this event will receive a very special offer from Gary immediately following the event.

 

Featuring:
Gary Vaynerchuk, Chairman of VaynerX and Chief Executive Officer, VaynerMedia 
Toby Daniels, Chief Innovation Officer, Adweek

*Please modify your existing registration and make your session selections to ensure you receive access details in time for the event.

Gary Vaynerchuk Toby Daniels
2:30 PM - 3:30 PM
Networking

10-minute virtual conversations, peer to peer as well as partner discussions. No preparation required. 

*By Invitation Only.

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