Name
It’s Nothing Personal: Driving Results in a Privacy-First World
Date
Thursday, April 15, 2021
Time
10:00 AM - 10:30 AM (EDT)
Courtney Palm Erin Dress
Description

Join Impossible Foods and Blis as we discuss the upcoming changes to cookies and IDFAs from a brand and partner POV, and what exactly this will mean for marketers’ beloved bottom line. In this interactive session, we’ll cover what this next generation might look like, and why a less personal ecosystem doesn’t have to be the end of personalized advertising. Erin Dress, Director of Retail Marketing at Impossible Foods, and Courtney Palm, industry veteran and RVP of Central/West at Blis, will lead the discussion around:

- What your peers are saying about the impending changes, and what's keeping them up at night

- The pros and cons of the top solutions being thrown into the ring as IDFA and cookie replacements, and why you shouldn't put all your eggs in one basket

- The key questions brands should be asking their agencies and vendors to prepare for this 'perfect storm'

 

Featuring:
Erin Dress, Director of Retail Marketing, Impossible Foods
Courtney Palm, RVP of Sales, Blis

*Open to Premium All-Access and Live All-Access Pass Holders

Session Type
Workshops