Name
Have Your Cake and Eat It Too: Optimizing for Reach and Outcomes in a Fragmented TV Landscape
Date
Thursday, April 15, 2021
Time
10:30 AM - 11:00 AM (EDT)
Raghu Kodige
Description

TV audiences are migrating toward content and services found more frequently over the internet rather than traditional TV. What does this mean for advertisers? More ways to connect with customers through the biggest screen in the house, for one thing. But without the right data for planning, optimization and measurement, all the additional inventory in the world is meaningless.

Striking the right balance across all forms of TV and digital is paramount. Yet finding unduplicated reach in the fragmented TV landscape is increasingly challenging. And with pressure to demonstrate the efficacy of TV ads on driving outcomes; brands are too often asking which is more important: reach, or results? The good news is, it’s no longer an either / or world. Today’s advanced advertising tools, robust TV audience data, and addressable inventory are pillars of success for maximizing both reach and outcomes.

Join Raghu Kodige, Chief Product Officer at LG Ads, as he discusses best practices for combining granular TV and addressable inventory for cross-screen campaign success, and demonstrates the tools and technologies that are revolutionizing TV media.

 

Featuring:
Raghu Kodige, Chief Product Officer and Co-founder, LG Ads
Michael Mercede, Vice President of Sales, LG Ads 

*Open to Premium All-Access and Live All-Access Pass Holders

Session Type
Workshops