Name
Why Identity Makes TV Streaming Ads More Impactful
Date
Friday, April 16, 2021
Time
10:30 AM - 11:00 AM (EDT)
Louqman Parampath
Description

Identity has emerged as a key challenge for the future of advertising, as advertisers scramble to prepare for a world without third-party cookies. But don’t panic! Working with platforms with direct consumer relationships won’t leave you guessing on consumer identity. Join Louqman Parampath, Vice President of Product Management at Roku, for an informative and interactive session on building an identity-first streaming approach for a cookie-less world.

Featuring:
Louqman Parampath, Vice President of Product Management, Advertising, Roku, Inc.

*Open to Premium All-Access and Live All-Access Pass Holders

Session Type
Workshops