In a world where consumers ignore, skip, or pay to avoid ads, capturing consumer attention is more important than ever. Attention tracking and optimization offers a new frontier in TV advertising. Anheuser Busch and Dentsu have been working together with Network partners to change the currency of reference from impressions and GRPs to consumer attention. Join Paolo Provinciali, Vice President, Media and Data, US at Anheuser-Busch InBev and Cara Lewis Executive Vice President, Head of US Media Investment at dentsu, who detail their journey in the Attention Economy.
Paolo Provinciali, Vice President, Media and Data, U.S., Anheuser-Busch InBev
Cara Lewis, Executive Vice President, Head of U.S. Media Investment, dentsu