The global pandemic has seemingly catalyzed a year of digital transformation, as companies rush to take their businesses online and navigate a new marketing landscape. Yet many advertisers are left wondering what this actually means and how they must adapt their digital media capabilities to keep pace.
Join Accenture Interactive’s Media and Programmatic Services, Global Lead Scott Tieman as he sits down with Michael Andrew, Vice President, Data, AI and Personalization, Salesforce to discuss the journey to build an integrated technology data stack, evolve the agency model, and enable accelerated growth through paid media as a key driver of digital transformation.
Scott Tieman, Media and Programmatic Services, Global Lead, Accenture Interactive
Michael Andrew, Vice President, Data, AI and Personalization, Salesforce