The impending deprecation of the third-party cookie has given advertisers a lot to consider in the areas of data privacy and compliance. You might have even already tackled some important compliance milestones for your first-party data strategy within your own walled gardens and data clean rooms, but have you thought about your measurement strategy? In this session, we’ll discuss what the future holds in the data clean room space, and how to improve campaign performance and measurement in a world where walled gardens are the norm.