Delivering the right message, to the right target, at the right time is always important, regardless of a company’s products or solutions. But in the middle of a pandemic, when misinformation is abound, it’s more important than ever.

Don’t miss this fireside chat between the Ad Council and ENGINE, as they discuss how they worked together to ensure they reached the right target audience for Ad Council’s “It’s Up to You” public service campaign. Focused on the niche “vaccine hesitant” cohort, the Ad Council embarked on their most successful campaign yet, disseminating information and tools to build vaccine confidence.