It’s been a year since Apple flipped to opt-in device IDs. Device addressability has dropped precipitously, and Google is continuing the trend with Android and Chrome. While there has been a lot of speculation about the next best targeting model, the most hailed solutions are falling far short as viable replacements and some surprising others are emerging with remarkable promise.

In this opening workshop session, Emodo’s Jake Moskowitz explores the good, the bad, and the ugly when it comes to targeting solutions, including the emergence of the most promising combinations for achieving both precision and scale.