For years, media companies have relied on third-party cookies for tracking, data collection, and ad personalization and targeting. The end of third-party cookies does not mean regulatory requirements for respecting consumer privacy are going away. It does mean that companies should begin to revamp their data strategies to deliver privacy-centric personalized experiences that build customer trust and loyalty.

Join this session to learn how to pivot your strategy to focus on capturing first-party data and expanding your marketing-consented database, along with making privacy and trust your competitive advantage.