Stephanie Layser is the VP of Data, Identity and Ad Tech Products & Platforms at News Corp. In her role, she provides thought leadership as a subject matter expert in those areas, while managing cross business initiatives across News Corp’s portfolio of global brands. She also serves as the board representative of the Publisher Taskforce at Prebid.org. Prior to News Corp, Layser founded a digital media consulting business to help publishers understand and utilize programmatic advertising effectively. In her eleven years in publisher-side advertising, Layser also oversaw ad tech at A Plus (Ashton Kutcher’s Media Start-up), Dailymail.com and New York Post.