Full Name
Tony Wells
Job Title
Senior Vice President and Chief Media Officer
Company
Verizon
Speaker Bio
Tony Wells is Senior Vice President and Chief Media Officer for Verizon. Wells is responsible for enterprise media across all business units, platforms and channels; managing the enterprise centers of excellence for sponsorships, experiential and digital marketing. Wells manages a sponsorship portfolio that includes strategic partnerships across sports, music, gaming, and media, including NFL, NHL, and NASCAR; more than 50 team-level engagements across NBA, MLB, and MLS; Live Nation; the gaming ecosystem, including publishers, eSports, hardware, and distribution; as well as media partners and platforms.
With over 30 years of experience working with innovative, high-growth brands, Wells has deep expertise leading marketing, business development and strategic partnerships. Wells joined Verizon from USAA where he served as Chief Brand Officer, cultivating significant brand growth and customer satisfaction from the organization’s extensive military membership. He has also led marketing teams across industries and companies, including Visa, Schneider Electric, 24 Hour Fitness and ADT.
Wells’ experience in different disciplines of the marketing mix helped build his reputation as a progressive thinker and agile marketer in a quickly changing, highly competitive and increasingly digital world.
He is a member of the Board of Directors for Yelp, the Association of National Advertisers (ANA) and the New York Ad Club. He served as an infantry officer in the United States Marine Corps and holds a BS degree from the United States Naval Academy and a Management Certificate from Johns Hopkins Carey School of Business.
With over 30 years of experience working with innovative, high-growth brands, Wells has deep expertise leading marketing, business development and strategic partnerships. Wells joined Verizon from USAA where he served as Chief Brand Officer, cultivating significant brand growth and customer satisfaction from the organization’s extensive military membership. He has also led marketing teams across industries and companies, including Visa, Schneider Electric, 24 Hour Fitness and ADT.
Wells’ experience in different disciplines of the marketing mix helped build his reputation as a progressive thinker and agile marketer in a quickly changing, highly competitive and increasingly digital world.
He is a member of the Board of Directors for Yelp, the Association of National Advertisers (ANA) and the New York Ad Club. He served as an infantry officer in the United States Marine Corps and holds a BS degree from the United States Naval Academy and a Management Certificate from Johns Hopkins Carey School of Business.
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