Shyam is the global PepsiCo leader for media and commercial capabilities. In this capacity, he Leads a globally distributed team of digital marketers, insights professionals, media and commercial experts, data scientists and engineers to develop new PEP owned commercially advantaged digital products and solutions.He has responsibility for shaping PepsiCo’s Consumer DataEvolution through an owned 1P strategy and operationalization of the same across all our consumer and commercial touch points. Shyam is also responsible for overseeing the global MarTech/Adtech agenda, tech-based media innovation and driving joint business planning with our agencies, publishers and platforms.Shyam has been with PepsiCo since 2012 and has operated in a variety of leadership roles in analytics and insights across Frito-Lay North America and PepsiCo Global. Priorto joining PepsiCo, he spent time as a consultant and worked in a variety of industries addressing a broad range of problems, from assembly line sequencing in automotive sector, to service parts supply chain for airline manufacturers, from demand forecasting in health care sector to New Product Forecasting for the video gaming industry. This has ignited a life-long passion for leveraging data, technology and analytics to solve business problems. Shyam has a B.S. from theIndianInstitute of Technology (IIT), Chennai and a M.S. from Purdue University, both in Engineering. Originally from Kerala, India, Shyam now calls Dallas home. He and his wife Abitha are parents to their 2year old toddler, Zoya and her 10 year old 4-legged elder brother Dubblosix, who is still not entirely sure what to make of her. His favorite PepsiCo Products –Off The Eaten Path, Lay’s Poppables and LIFEWTR