Oz Etzioni founded Clinch on the idea that optimal brand experiences reflect the real-time circumstance of the viewer. The company’s mantra “personalization everywhere” evolved from Etzioni’s background rooted in consumer experience and innovation. Prior to Clinch, Etzioni formed the UX/Innovation department at MRM, part of McCann WorldGroup, where he led digital strategy and experience for some of the world’s biggest brands including ExxonMobil, US Army, Diageo, MasterCard, and GeneralMotors. Etzioni holds a bachelor's degree in design from Parsons, where he graduated with honors. He also studied industrial design at the Elisava School of Design in Barcelona, after serving 11 years in the Israeli Air Force.