Full Name
Brad Herndon
Job Title
Principal, Marketing Transformation
Company
PwC
Speaker Bio
Brad is a Principal with the Marketing Transformation practice at PwC. A technical background in data collection ultimately led to Brad’s passion for using analytics to understand and improve customer experiences. What started as a somewhat intrusive role using data to push targeted messages eventually turned into a desire to use data to empower customers.
Speaking At
![Brad Herndon](https://assets.swoogo.com/uploads/full/1618925-621d1bda5330a.jpg)