Liz DeAngelis is the Head of Programmatic and Data for Good programs at Ad Council. Liz comes from a performance marketing background with a specialty focus in digital and mobile. At the Ad Council she oversees development of pro-bono media partnerships across biddable media platforms including SEM, social, programmatic and ad operations. In 2020 she launched a first to market donated media private marketplace to support COVID-19 and now COVID-19 vaccine campaigns.