In this dynamic keynote, Matt Britton, renowned expert on consumer behavior and CEO of Suzy, will unveil the critical trends shaping 2025. From artificial intelligence to Gen Z’s evolving influence, Matt will take the audience on a comprehensive journey from A to Z, exploring how today’s leading brands can stay ahead in an ever-evolving media landscape. With practical insights and real-world examples, this session will equip executives with the knowledge they need to anticipate future challenges, embrace innovation, and drive growth in the coming year. Prepare to rethink your strategy and lead with confidence into the future.