In the world of sporting games, advanced NextGen metrics like ball speed, rotation, positioning, and exit velocity have revolutionized game analysis and long-term outcomes. Now, similar innovations are transforming mobile advertising with new consumer and behavioral datasets offering brands a powerful new playbook.

This session will reveal groundbreaking research from Digital Turbine that follows consumers’ daily journeys and ad exposures showcasing how brands are harnessing new media metrics. Gain actionable insights and strategies to boost brand performance and learn how to leverage the latest consumer and advertising behavior analysis to get ahead – and stay ahead.