In today’s fast-paced digital world, creating meaningful and impactful campaigns requires more than just a great idea—it demands the seamless integration of technology and culture. This session will explore how agencies, brands, and creatives can collaborate to bring briefs to life in innovative ways. From leveraging data to creating immersive experiences, discover how cutting-edge tech can elevate cultural storytelling and transform the way we engage with audiences. Join industry leaders as they share strategies for merging creativity with technology to build campaigns that resonate and inspire.