Main Stage
Stop the Scroll: Bold Media Moves to Break Through with Gen Z
Wednesday, October 30, 2024, 3:15 PM - 3:35 PM

In today's fast-paced media landscape, capturing the attention of Gen Z demands bold, innovative approaches. This panel delves into how agencies are collaborating with brands, publishers and platforms to craft cutting-edge strategies that resonate with next-gen audiences. Industry leaders will reveal how media can play a key role in shaping Gen Z-targeted initiatives, from leveraging emerging platforms to creating authentic content and using data-driven insights to boost engagement and drive loyalty.